Area Sales Manager (ASM) : Roles & Responsibilities

- Achieve sales targets for the assigned territory/area.
- Manage and motivate a team of Medical Representatives (MRs).
- Set monthly, quarterly, and annual sales objectives for the team.
- Plan and monitor doctor calls, chemist visits, and distributor activities.
- Build and maintain strong relationships with doctors, hospitals, pharmacies, and distributors.
- Ensure effective promotion of the company’s products/brands to healthcare professionals.
- Conduct field visits and joint calls with Medical Representatives.
- Monitor team performance, productivity, coverage, and call averages.
- Identify new business opportunities and expand market coverage.
- Analyze sales reports, market trends, competitor activities, and territory performance.
- Ensure proper stock availability with distributors and address stock/expiry issues.
- Organize and support doctor meetings, CME programs, promotional activities, and campaigns.
- Train, coach, and develop team members on product knowledge, selling skills, and field execution.
- Handle distributor and customer complaints and resolve issues promptly.
- Prepare and submit daily, weekly, and monthly sales reports to the Regional/Divisional Manager.
- Ensure compliance with company policies and ethical pharmaceutical marketing practices.
- Support recruitment, induction, and performance evaluation of sales representatives.
- Control field expenses and ensure effective utilization of the sales and promotional budget.
- Continuously work toward territory growth, market expansion,



and achievement of business objectives.

Qualification & Skills

- Bachelor’s degree in Pharmacy, Life Sciences, Science, or Business/Marketing.
- Minimum 3 years of previous experience as an Area Sales Manager (ASM) in the pharmaceutical industry.
- Overall 4-6 years of experience in pharmaceutical sales, preferably with team-handling experience.
- Experience managing Medical Representatives and sales territories.
- Strong knowledge of pharmaceutical products, doctor/chemist engagement, and distributor management.

Required skills

- Strong team leadership and people-management skills.
- Excellent communication, negotiation, and interpersonal skills.
- Proven ability to achieve and exceed sales targets.
- Good territory planning and sales forecasting skills.
- Ability to conduct field work and joint field visits effectively.
- Strong relationship-building skills with doctors, hospitals, distributors, and pharmacies.
- Ability to analyze sales data, market trends, and competitor activities.
- Positive problem-solving and decision-making abilities.
- Strong presentation and training skills.
- Good knowledge of MS Excel, MS Office, and sales reporting systems.
- Willingness to travel extensively within the assigned territory.
- Ability to work under pressure and manage sales targets and deadlines.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Area Sales Manager (Tiruchirappalli)
🏢 Acumen pharmaceutical marketing
📍 Tiruchirappalli