About the Role
We are looking for an experienced and strategic Senior Brand Manager to lead brand development, integrated marketing, digital growth and B2B business expansion. The ideal candidate has strong expertise in brand strategy, performance marketing, campaign management and team leadership.

Key Responsibilities

- Develop and execute brand and marketing strategies aligned with business objectives
- Plan and manage integrated digital and offline marketing campaigns
- Drive performance marketing on Meta Ads, Google Ads and other paid platforms for lead generation and customer acquisition
- Oversee SEO, content marketing and social media to strengthen brand visibility
- Conduct market research and competitor analysis to identify trends and growth opportunities
- Drive B2B business expansion by identifying new markets, customer segments and partnerships
- Collaborate with Sales, Digital Marketing, Design, Product and Business Development teams
- Manage marketing budgets and optimize campaign performance and ROI
- Track key metrics and prepare performance reports with actionable insights
- Coordinate with agencies, media partners and vendors
- Lead product launches, promotions and brand-building initiatives
- Mentor and guide the marketing team

Required Qualifications

- Bachelor's or Master's degree in Marketing, Business Administration or a related field




- Minimum 5 years of experience in Brand Management, Brand Marketing or a related role
- Strong understanding of brand strategy, digital marketing, performance marketing, SEO, content marketing and social media
- Hands-on experience with Meta Ads and Google Ads, including optimization and performance tracking
- Prior experience in B2B expansion, market development or lead generation
- Strong analytical, strategic, communication, leadership and project management skills
- Ability to work in a fast-paced, target-driven environment

Preferred Skills

- Experience in a SaaS or technology-driven industry
- Brand strategy, paid media, SEO, B2B expansion, competitor analysis, ROI analysis, team leadership, presentation skills

Pay: ₹125,000.00 - ₹150,000.00 per month

Advantages:

- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- How many years of experience do you have in Brand Management or Brand Marketing?
- Do you have hands-on experience managing Meta Ads and Google Ads campaigns, including budgeting, optimization and performance tracking?
- Do you have experience in B2B business expansion or lead generation? If yes, please briefly describe.
- Are you currently based in Delhi NCR and able to work in person from our South Delhi office?

Work Location: In person

📌 Senior Brand Manager (Kalkaji)
🏢 GreenTech ITS
📍 Kalkaji