Location: Hiranandani Estate, Patlipada, Thane West, Maharashtra
Experience: 2–4 Years
Industry: Healthcare / Hospital
Employment Type: Full time
Healthcare Experience: Preferred
Job Summary
Horizon Prime Hospital is looking for a Performance Marketing Executive with hands-on experience in Google Ads to drive qualified patient enquiries and improve digital campaign performance across hospital services.
Key Responsibilities
- Plan, manage, and optimize Google Search and Performance Max campaigns.
- Conduct keyword research and develop relevant ad copies and negative keyword lists.
- Run lead-generation campaigns for doctors, specialties, treatments, and surgeries.
- Manage campaign budgets, bidding strategies, and overall account performance.
- Set up and monitor conversion tracking using GA4 and GTM.
- Analyze landing pages and ad performance to improve conversion rates.
- Monitor CPL, CTR, conversions, lead quality, and campaign ROI.
- Identify performance gaps and implement data-driven optimization strategies.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Ensure campaigns comply with applicable Google Ads and healthcare advertising policies.
Required Skills
- 2–4 years of hands-on experience in Google Ads / Performance Marketing.
- Strong understanding of Search and Performance Max campaigns.
- Good knowledge of keyword research, bidding, budgeting, ad copy, and conversion optimization.
- Proficiency in GA4 and GTM.
- Strong analytical and reporting skills.
- Ability to optimize campaigns based on performance data and lead quality.
- Healthcare advertising experience will be an advantage.
Key Performance Indicators (KPIs)
Qualified Leads | CPL | Conversions | Campaign ROI
Interested candidates can apply with their updated CV.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
📌 Performance Marketing Executive – Google Ads (Thane)
🏢 Horizon Prime Hospital
📍 Thane
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