Position: IT & Digital Marketing Manager
Company: Glenreidh
Location: Kolkata, India

About Glenreidh

Glenreidh is a multinational company operating in the liquor and duty-free sectors, headquartered in the United States, with offices in Spain and Dubai. As part of its expansion, the company plans to establish a captive IT and digital operations office in Kolkata, India, to support its international businesses.

About the Role

We are seeking an experienced IT & Digital Marketing Manager to establish, recruit, and lead an internal team responsible for Glenreidh’s technology, branding, websites, and digital marketing activities.

The successful candidate will work closely with management to translate business objectives into practical plans, determine staffing requirements, hire and develop junior employees, and oversee execution. This role requires robust leadership, sound technical and marketing knowledge, and the ability to build a capable, accountable team from the ground up.

Key Responsibilities

Team Building and Management

- Assess Glenreidh’s IT and digital requirements and develop an appropriate team structure aligned with business priorities and approved budgets.
- Lead the recruitment, onboarding, training, and supervision of junior employees across website development, graphic design, content creation, social media, SEO, and IT support.
- Define roles, responsibilities, reporting relationships, and performance expectations.
- Delegate work effectively, monitor workloads, and ensure clear accountability for deliverables.
- Establish workflows, delivery schedules, quality standards, and reporting procedures.
- Mentor team members, review their work, conduct performance assessments, and support their professional development.
- Select and manage external agencies, freelancers, and service providers when specialist expertise is required.

Strategic Planning and Project Delivery

- Develop and implement a roadmap for Glenreidh’s IT, branding, and digital marketing objectives.
- Translate business requirements into projects with clearly defined deliverables, budgets, deadlines, and responsible team members.




- Coordinate activities across technical and creative functions to ensure timely delivery and consistent quality.
- Provide management with regular reports on progress, expenditure, performance, staffing needs, and project risks.
- Identify opportunities to improve operational efficiency through technology, automation, and suitable digital tools.

Branding and Marketing Materials

- Oversee brand strategy, positioning, messaging, visual identity, and the development of brand guidelines.
- Manage the creation of logos, company profiles, brochures, presentations, business cards, letterheads, email signatures, and other marketing materials.
- Ensure consistent branding and professional communication across Glenreidh’s businesses, websites, and digital channels.
- Review and approve creative work to ensure alignment with management’s expectations and business objectives.

Website and IT Management

- Lead website planning, design, development, content creation, launch, and ongoing maintenance.
- Ensure websites are mobile responsive, easy to navigate, and equipped with effective inquiry forms and analytics.
- Oversee domains, hosting, business email, user access, backups, and essential IT security measures.
- Establish reliable IT support processes and maintain accurate documentation of systems, accounts, assets, and procedures.
- Ensure company ownership and appropriate management of digital assets and administrative credentials.

Social Media and Digital Marketing

- Establish and manage Glenreidh’s social media presence, from account setup and profile optimization through ongoing campaign delivery.
- Direct content strategy, publishing schedules, branded posts, photography and video coordination, audience development, and community management.
- Plan and oversee paid advertising campaigns, including budgets, targeting, execution, and performance reviews.




- Train junior employees in social media and digital marketing practices.
- Maintain quality control over all published content and ensure alignment with brand standards.

SEO and Performance Monitoring

- Oversee keyword research, competitor analysis, technical SEO, website structure, on-page optimization, and content planning.
- Coordinate local SEO activities where relevant.
- Monitor search visibility, website traffic, engagement, and customer inquiries.
- Establish measurable performance indicators and consistent reporting practices.
- Use performance data to refine campaigns, prioritize resources, and improve business outcomes.

Required Qualifications and Experience

- Proven experience managing IT, website development, branding, or digital marketing projects.
- Demonstrated ability to recruit, train, mentor, and manage junior employees.
- Strong practical knowledge of social media management, SEO, and digital advertising, including establishing these functions from the ground up.
- A sound understanding of website development, hosting, domains, business email, analytics, and IT administration.
- Strong project management, delegation, budgeting, and organizational skills.
- The ability to assess work across technical and creative disciplines and maintain professional quality standards.
- Excellent communication skills and the ability to coordinate with international management and stakeholders.
- A portfolio or documented examples of successfully delivered projects and teams managed.
- A relevant qualification in IT, digital marketing, business, or a related discipline is preferred.

Success in This Role

Success will be measured by the establishment of a well-organized internal team that consistently delivers Glenreidh’s IT and digital objectives, maintains reliable business systems and a professional brand presence, and achieves measurable improvements in visibility, engagement, and customer inquiries.

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Paid time off
- Work from home

Work Location: Hybrid remote in Kolkata, West Bengal

📌 Branding & Digital Marketing Manager (Kolkata)
🏢 Glenreidh
📍 Kolkata