Job Description: Sales Development Representative (SDR) – Outbound

Location: Remote (India)

Employment Type: Full-Time

Experience: 2+ Years

Compensation

- Fixed Salary: ₹40,000 per month
- Performance Incentive: 3-5% of revenue generated from deals successfully closed through your qualified pipeline (subject to company incentive policy). Deals generally range from $2500-8000.

About the Role

We are looking for a highly driven Sales Development Representative (SDR) to own our outbound lead generation engine from end to end.

This is not just a traditional appointment-setting role. You will be responsible for identifying the right companies, finding decision-makers, building high-quality prospect lists, launching outbound campaigns, qualifying prospects, and consistently booking sales meetings for the founder.

You will work closely with the founder to continuously improve our outbound systems and eventually help build a scalable sales development process.

Key Responsibilities:

Lead Research & Prospecting

- Identify companies that match our target customer profile.
- Research decision-makers including Founders, CEOs, CMOs, Marketing Directors, and Heads of Growth.
- Build accurate prospect lists using tools such as LinkedIn Sales Navigator, Apollo, Google, and other research platforms.
- Continuously discover new prospecting opportunities and market segments.

Lead Enrichment

- Collect and verify contact information.
- Research company information and decision-makers.
- Add relevant personalization notes for outreach.
- Maintain accurate and organized lead databases.
- Ensure CRM and prospect data remain clean and up to date.

Email Outreach

Own the complete email outbound channel.

Responsibilities include:

- Building outbound campaigns.
- Uploading and managing lead lists.
- Email verification.
- Managing sending domains and inboxes.




- Monitoring email deliverability.
- Scheduling campaigns.
- Creating follow-up sequences.
- Tracking campaign performance.
- Maintaining healthy sending practices.

LinkedIn Outreach

Own LinkedIn outbound activities including:

- Prospect research.
- Sending personalized connection requests.
- Follow-up messaging.
- Building conversations with decision-makers.
- Managing outreach sequences.
- Moving qualified prospects toward discovery calls.

Lead Qualification

Engage with interested prospects to determine whether they are a solid fit.

You should be able to:

- Understand business requirements.
- Identify buying intent.
- Qualify prospects against predefined criteria.
- Handle basic objections.
- Decide whether a meeting should be scheduled.

Appointment Setting

- Schedule qualified discovery calls.
- Coordinate calendars.
- Send confirmations and reminders.
- Follow up with prospects when required.
- Ensure meetings are properly documented.

CRM & Pipeline Management

- Keep CRM updated at all times.
- Track every stage of the sales pipeline.
- Record conversations, follow-ups, and meeting outcomes.
- Maintain complete visibility into outbound activities.

Reporting & Continuous Improvement

Provide regular reports on:

- Leads researched
- Contacts enriched
- Emails launched
- LinkedIn outreach completed
- Positive replies
- Qualified meetings booked
- Campaign performance
- Key learnings and recommendations





Continuously look for ways to improve outbound performance through experimentation and process optimization.

Required Skills

- 2+ years of experience in B2B lead generation, SDR, or appointment-setting roles.
- Strong experience using LinkedIn Sales Navigator.
- Experience with Apollo or similar prospecting tools.
- Experience managing cold email outreach.
- Excellent written and verbal English communication skills.
- Strong internet research and analytical skills.
- High attention to detail.
- Ability to work independently and take ownership.
- Comfortable working with AI tools such as ChatGPT or Claude to improve productivity.

Preferred Qualifications

- Experience selling to businesses in the US, UK, Australia or Canada.
- Experience working in a marketing agency, SaaS company, or B2B services business.
- Familiarity with tools such as Instantly or Smartlead is an advantage.

What We're Looking For

The ideal candidate is proactive, resourceful, and process-oriented. You should enjoy researching companies, initiating conversations with decision-makers, and building a predictable outbound pipeline. Rather than simply executing assigned tasks, you should look for opportunities to improve workflows and contribute to the growth of the outbound sales function.

Success in This Role

You will be successful if you can:

- Build high-quality prospect lists consistently.
- Maintain accurate and organized CRM data.
- Generate a steady flow of qualified conversations.
- Consistently book qualified discovery calls.
- Improve the efficiency and effectiveness of outbound campaigns over time.
- Take ownership of the outbound pipeline and operate with minimal supervision.

Pay: From ₹40,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Work Location: Remote

📌 B Sales Manager (India)
🏢 Ranc Media
📍 India