Head of Marketing – AIWO

Location: Chennai
Experience: 12–15+ Years
Employment Type: Full-time
Industry: Wellness | Healthcare | Diagnostics | Preventive Health | Fitness | Nutrition
Reporting To: CEO / Founder

About AIWO

AIWO is a growing wellness and preventive healthcare organisation focused on helping individuals improve their health, wellbeing and quality of life through diagnostics, preventive health programs, wellness services, performance optimisation and longevity-focused solutions.

We are looking for an experienced Head of Marketing to lead the marketing function and contribute directly to business growth across AIWO's products, services, clinics, diagnostics, Healthcation, events and emerging wellness offerings.

Role Overview

The Head of Marketing will be responsible for developing and executing the overall marketing strategy, driving customer acquisition, strengthening the brand and building a high-performing marketing team.

The ideal candidate should combine strategic thinking with strong execution, understand performance-driven marketing and be comfortable working with business leaders to achieve measurable growth.

Key ResponsibilitiesMarketing Strategy & Growth

- Develop and execute the overall marketing strategy aligned with business objectives.
- Create annual, quarterly and monthly marketing plans.
- Identify new customer segments, channels, partnerships and growth opportunities.
- Develop go-to-market strategies for new products and services.
- Build a scalable marketing function supporting sustainable business growth.

Performance & Digital Marketing

- Plan and manage performance marketing campaigns across platforms such as Meta, Google, YouTube, LinkedIn and WhatsApp.
- Monitor and optimise CAC, ROAS, CPL, conversion rates, AOV, LTV and marketing ROI.
- Develop lead-generation and conversion funnels.
- Work closely with the Sales team to improve lead quality and conversions.
- Ensure marketing investments are tracked against measurable business outcomes.

Brand & Consumer Marketing

- Strengthen AIWO's positioning in the wellness and preventive health space.
- Develop communication strategies across different business verticals.
- Create clear customer propositions for wellness programs, diagnostics, clinic services, Healthcation, events and related offerings.




- Maintain consistent brand communication across digital and offline channels.

Content & Social Media

- Develop content strategies covering health, wellness, longevity, nutrition, fitness and preventive healthcare.
- Drive growth across Instagram, YouTube, LinkedIn and other relevant platforms.
- Collaborate with doctors, nutritionists, wellness professionals and subject-matter experts for content creation.
- Build educational and engaging content that supports brand awareness and customer acquisition.
- Establish content calendars and performance metrics.

Customer Acquisition & Funnel Management

- Develop customer journeys from awareness to lead generation, consultation, purchase, repeat engagement and referrals.
- Analyse customer funnel performance and identify areas for improvement.
- Work with technology and business teams to strengthen marketing analytics and reporting.
- Use customer insights and data to improve targeting and campaign performance.

Business / SBU Marketing

- Work closely with business and SBU heads to understand their products, target customers, revenue objectives, pricing and growth opportunities.
- Develop marketing plans based on the requirements of individual business verticals.
- Align marketing activities with business targets and customer acquisition requirements.

Team Leadership

- Build and lead a high-performing marketing team.
- Hire, train, mentor and develop marketing professionals.
- Define KRAs, KPIs and performance expectations.
- Build capabilities across performance marketing, content, design, video, SEO, CRM, social media and marketing operations.
- Promote a culture of accountability, experimentation and continuous improvement.

Agency & Vendor Management

- Manage marketing agencies, freelancers, media partners and technology vendors.
- Monitor vendor performance against agreed objectives.
- Evaluate commercial proposals and optimise marketing costs.




- Build strategic partnerships that support business growth.

Marketing Analytics

- Establish and monitor marketing dashboards and reports.
- Track key metrics including:
- Marketing-generated revenue
- Customer acquisition
- CAC
- ROAS
- CPL
- Lead-to-sale conversion
- AOV
- LTV
- Repeat business
- Campaign ROI
- Channel performance
- Use data and insights to improve marketing effectiveness.

Key Success Metrics

Success in this role will be evaluated based on:

- Revenue growth supported by marketing
- Customer acquisition and lead quality
- CAC and ROAS
- Lead-to-sale conversion
- Marketing ROI
- Brand awareness and digital growth
- Customer retention and repeat business
- New product/service launches
- Growth of individual business verticals
- Marketing team productivity

Ideal Candidate

The ideal candidate should:

- Have 12–15+ years of relevant marketing experience.
- Have experience in wellness, healthcare, diagnostics, fitness, nutrition, preventive health, health-tech, longevity or related consumer businesses.
- Have robust experience in digital and performance marketing.
- Be comfortable managing marketing budgets and performance metrics.
- Have experience building and managing marketing teams.
- Possess strong commercial and analytical skills.
- Be capable of converting business objectives into practical marketing strategies.
- Be comfortable working closely with founders, CEOs and business heads.
- Have experience managing multiple marketing channels and business verticals.
- Be able to work in a fast-paced and growth-oriented environment.

Preferred Background

Candidates with experience in the following sectors will be preferred:

- Wellness & Preventive Healthcare
- Healthcare & Hospitals
- Diagnostics
- Health-tech
- Fitness & Nutrition
- Longevity & Performance
- D2C Health & Wellness
- Premium Consumer Wellness

Experience in scaling marketing operations and contributing to significant business growth will be an advantage.

How to Apply

Interested candidates can share their updated resume with:[email protected]
WhatsApp: +91-XXXXXXXXXX

Please mention "Head of Marketing – Chennai" while sharing your profile.

Pay: From ₹60,000.00 per month

Benefits:

- Food provided
- Provident Fund

Work Location: In person

📌 Marketing Head (Chennai)
🏢 Aiwo
📍 Chennai