Performance Marketing Manager

Location: Noida
Employment Type: Full-Time
Experience: 4+ Years
Department: Marketing

About The Role

We are looking for a Performance Marketing Manager who can own and scale our digital acquisition efforts across paid channels. The ideal candidate should be highly data-driven, hands-on with campaign execution, and focused on generating quality leads, conversions, and measurable business growth.

You will be responsible for planning, executing, optimizing, and reporting on performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital channels.

Key Responsibilities

- Develop and execute performance marketing strategies aligned with business and revenue goals.
- Plan, launch, and manage paid campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Own campaign budgets, allocation, pacing, and ROI.
- Conduct keyword research, audience research, competitor analysis, and market research.
- Create and manage campaigns across Search, Display, Video, Social, Remarketing, and Lead Generation formats.
- Continuously monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and overall campaign performance.
- Develop and execute A/B tests for creatives, ad copies, landing pages, audiences, and campaign strategies.
- Work closely with the content and creative teams to develop high-performing ad creatives and messaging.
- Coordinate with the sales/business development team to understand lead quality and improve campaign targeting.
- Set up and monitor conversion tracking, pixels, events, UTM parameters, and campaign attribution.
- Analyze campaign and website data using tools such as Google Analytics 4, Google Tag Manager, Looker Studio, and platform analytics.
- Prepare regular performance reports with actionable insights and recommendations.
- Identify opportunities to improve customer acquisition, conversion rates, and marketing efficiency.




- Stay updated with changes in advertising platforms, algorithms, tracking technologies, and digital marketing trends.
- Manage multiple campaigns and projects while ensuring timely execution and optimization.

Required Skills

- Strong hands-on experience with Google Ads and Meta Ads.
- Working knowledge of LinkedIn Ads and other paid media platforms.
- Robust understanding of performance marketing metrics and attribution.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Good understanding of landing pages, conversion funnels, remarketing, and lead-generation strategies.
- Strong analytical and data interpretation skills.
- Ability to manage and optimize marketing budgets effectively.
- Strong Excel/Google Sheets skills.
- Excellent communication and stakeholder-management skills.
- Ability to make data-backed decisions and take ownership of campaign performance.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or equivalent are a plus.
- Experience working in a B2B, technology, SaaS, e-commerce, or lead-generation environment is preferred.
- Experience managing significant monthly advertising budgets will be an advantage.

What We’re Looking For

We are looking for someone who is hands-on, analytical, commercially minded, and accountable for results.

The right candidate should not only know how to launch campaigns but also understand why a campaign is performing, what needs to change, and how those changes impact business revenue.

Key Performance Indicators (KPIs)

- Qualified lead generation
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Conversion rate
- Return on Ad Spend (ROAS)
- Customer acquisition cost (CAC)
- Campaign ROI
- Lead-to-customer conversion
- Overall revenue contribution from paid channels

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (Noida)
🏢 Backdropsource
📍 Noida