Lead CopywriterAbout Zouk

Zouk is a 100% vegan, proudly Indian consumer brand specialising in bags, wallets and accessories. We are on a mission to build an iconic global consumer brand from India by delivering exceptional products and building a solid consumer brand team.

Our products are available across our website, leading marketplaces and a growing offline retail presence, reaching over 20 lakh customers.

About the Role

We are looking for a Lead Copywriter to own the quality and consistency of how Zouk communicates with consumers across multiple touchpoints.

As a digital-first consumer brand, Zouk communicates with consumers every day across social media, performance marketing, CRM, website, product launches, campaigns and retail. The Lead Copywriter will ensure that this communication is sharp, distinctive, relevant and consistent with Zouk's brand voice.

The role will lead the copy team while remaining hands-on. You should be comfortable moving between a brand headline, social media copy, a performance marketing hook, a WhatsApp message, a product story and website copy, while understanding the objective behind each piece of communication.

Key Responsibilities

Brand Voice & Copy Quality

- Own and continuously strengthen Zouk's tone of voice across consumer touchpoints.
- Maintain consistency while adapting communication for different channels, audiences and objectives.
- Establish clear copy principles and messaging guidelines for the team.
- Review and improve important consumer-facing communication.
- Maintain a high standard of writing, clarity, tone and messaging across channels.

D2C, Performance Marketing & CRM

- Partner with D2C, Performance Marketing and Retention teams on consumer communication.
- Develop strong hooks, propositions, headlines and CTAs based on the communication objective and target consumer.
- Create copy that supports both brand building and conversion objectives.
- Use performance and consumer response to identify what messaging works and improve communication over time.
- Build reusable messaging frameworks and learnings across products, audiences and occasions.

Product, Website & Retail

- Own copy quality across product launches, website pages, landing pages and product detail pages.
- Translate product features into simple, relevant and compelling consumer benefits.
- Develop messaging for new products, categories, collections and key launches.
- Support copy requirements across marketplaces, packaging, stores, OOH and other offline touchpoints.
- Ensure product communication is clear, consistent and aligned with the brand voice.

Brand Campaigns

- Partner with Brand Marketing, Design and Content teams on key campaigns and brand initiatives.




- Translate campaign strategy into clear messaging, headlines and copy across formats.
- Ensure the core campaign thought is communicated consistently across digital, social, media and retail.
- Work with external creative partners when required while maintaining Zouk's tone of voice.

Team Leadership

- Lead, mentor and develop the copy team.
- Own prioritisation, allocation and review of copy requirements across teams.
- Maintain high quality standards while operating at the speed and volume required by a growing D2C business.
- Work closely with Design, Content, Brand, D2C, Performance Marketing and Retention teams.

AI & Scale

- Use AI tools to improve research, ideation, content variations and turnaround times.
- Build templates, messaging libraries and workflows for recurring copy requirements.
- Identify opportunities to improve team productivity without compromising quality or brand voice.

What Success Looks Like

Success in this role will be measured by:

- Consistent and distinctive brand voice across consumer touchpoints.
- Stronger copy across D2C, performance marketing, CRM, social media and product communication.
- Improved effectiveness of messaging in driving consumer response and business objectives.
- Faster and higher-quality output from the copy team.
- Ability to maintain brand standards despite the pace and volume of a growing D2C business.
- Development of stronger writers within the team.
- Improved efficiency through better systems, templates and AI-enabled workflows.

Who Are We Looking For?

We are looking for someone with 4–7 years of copywriting experience, preferably within a D2C, consumer, fashion, lifestyle, beauty or e-commerce business.

D2C experience is strongly preferred.

The ideal candidate should have:

- Excellent writing and editing skills with a strong instinct for language.
- Experience writing across multiple consumer touchpoints rather than specialising in a single format.
- Ability to understand the consumer, context and objective before beginning to write.
- Exposure to performance marketing and CRM communication.
- Strong judgement on tone, simplicity, hierarchy and clarity.
- High ownership and comfort managing multiple priorities and quick turnarounds.
- Ability to collaborate effectively with designers, marketers and business teams.




- Comfort using data and consumer response to improve copy.
- Hands-on experience using AI tools as part of copywriting and content workflows.

Nice to Have

- Experience leading or mentoring a small copy team.
- Experience in fashion, beauty, lifestyle or another consumer category.
- Experience writing for websites, product detail pages and e-commerce journeys.
- Experience with product/category launches and retail communication.
- Experience working in a fast-paced D2C or consumer brand environment.

What Makes Someone Exceptional in This Role?

An exceptional Lead Copywriter understands that not every piece of communication needs to be a campaign idea.

They can identify the job a piece of communication needs to do and find the sharpest way to achieve it — whether that means building desire for a new product, explaining a functional benefit, stopping someone mid-scroll, making a WhatsApp message worth opening or finding the right line for an important brand moment.

They combine strong writing craft with consumer understanding, speed and judgement. They can personally produce excellent work, make other writers better and maintain a distinctive Zouk voice even when the team is producing communication at D2C scale.

Why Join Zouk?

This role offers the opportunity to shape how a rapidly growing Indian consumer brand communicates across the entire consumer journey.

You will work across brand, social, D2C, performance marketing, CRM, product and retail, while getting the opportunity to own Zouk's voice, lead a copy team and build systems that enable high-quality communication at scale.

Job Details

Job Title: Lead Copywriter
Department: Brand Marketing
Experience: 4–7 years
Location: Chembur, Mumbai
Reporting To: Director – Brand Marketing & D2C
Work Schedule: Monday to Friday + 4th Saturday
Employment Type: Full-time

Pay: ₹1,200,000.00 - ₹1,600,000.00 per year

Application Question(s):

- Do you have 4–7 years of professional copywriting experience?
- Do you have prior experience working with a D2C, e-commerce, consumer, fashion, lifestyle, beauty, or retail brand?
- Do you have hands-on experience writing across multiple consumer touchpoints such as social media, performance marketing, CRM, websites/PDPs, product launches, or campaigns?
- Do you have experience working on performance marketing and/or CRM copy, including ad hooks, headlines, CTAs, email, WhatsApp or retention communication?
- Do you have experience leading, mentoring, reviewing or managing the work of other copywriters/content writers?
- What is your current ctc, expected ctc and notice period?

Work Location: In person

📌 Lead Copywriter (Chembur)
🏢 Zouk
📍 Chembur