We are seeking a dynamic Principal Engineer - Distribution Enablement to drive the growth and adoption of business through global distribution partners. This role combines technical expertise, business development, channel enablement, and partner management to accelerate revenue growth, expand market reach, and strengthen ecosystem partnerships. The ideal candidate will have robust knowledge of MCUs and IoT applications, experience working with distributors, OEMs, and ODMs, and a proven ability to develop go-to-market strategies, deliver technical training, drive design wins, and influence business outcomes across global markets. Strong stakeholder management, customer engagement, and the ability to work in a fast-paced, matrix organization are essential for success in this role.

Your roleKey responsibilities in your new role

• Drive global distribution enablement initiatives for business, supporting sustainable revenue growth through channel partners.
• Collaborate with Product Line Marketing and Application Marketing teams to develop product positioning, unique value propositions,



training content, and demand-generation strategies.
• Identify, onboard, develop, and scale high-potential distribution partners across target markets and industry verticals.
• Build and maintain strong relationships with distributors, OEMs, ODMs, and key ecosystem partners.
• Develop and execute joint business plans with distribution partners, including product focus areas, growth objectives, and go-to-market strategies.
• Lead channel enablement programs to increase awareness, adoption, and market penetration of MCU products and solutions.
• Create and deliver technical training programs, workshops, and enablement initiatives for distributors, sales teams, and customers.
• Drive lead generation, demand creation, and business development activities through distribution channels.
• Identify and pursue opportunities for co-marketing, co-selling, and joint solution development with partn

📌 Principal Engineer Application (Bengaluru)
🏢 infineon
📍 Bengaluru