Role Objective : Drive achievement of sales targets within a geographic area (district) by effectively managing a team of
sales associates
Key Responsibilities
Business Development
• Execute defined sales and marketing plans with a focus on Key Account Management, high-end HCP engagement
and corporate hospitals in metro and Tier 1 cities
• Gather market feedback and communicate insights to the marketing team including information on current geographic
areas, emerging HCPs in practice, and competitor intelligence
• Participate in cycle meetings to understand campaigns and processes, ensuring the team's thoroughness and
preparation
• Leverage data, dashboards and analysis to support sales associates with reviews
Sales Management
• Validate standard visit list, tour plans (MTCP> STP >MTP)
and coverage plan with a data-driven, branding-focused
approach, strategically targeting corporate accounts and potential prescribers in metro and Tier 1 cities
• Prepare the team for in-clinic discussions by facilitating practice, strategy understanding and product knowledge by
effective utilisation of In-clinic effectiveness Program (ICEP) coaching tool
• Validate new/transferred HCPs and recommend additions and deletions to the standard visit list
• Evaluate metrics like call average coverage/repeat coverage and create plan to address gaps during the weekly
reviews and Joint Field Work plans
• Plan monthly visits and manage vacant areas by assigning potential HCPs during the vacancy period
• Conduct periodic review meetings to provide updates to Regional Business Manager and Zonal Business Manager,
ensuring adherence to the Sales Review Scorecard framework
• Ensure timely submission of all required documen