Area Sales Manager

Job Description

Role Area Business Manager Non-Metro

Designation Assistant Manager – Deputy Manager

Function Sales

Department Domestic Sales

Reporting to Regional Business

Manager

Job Grade L4B

Direct Reportees 4 - 5

Indirect Reportees NA

Role Objective : Drive achievement of sales targets within a geographic area (district) by effectively managing a team of

sales associates

Key Responsibilities

Business Development

• Execute defined sales and marketing plans with a focus on expanding engagement across a broad mix of HCPs,

including specialists and general practitioners in Tier 2 & 3 towns

• Gather market feedback and communicate insights to the marketing team including information on new geographic

areas, emerging HCPs in practice, and competitor intelligence

• Participate in cycle meetings to understand campaigns and processes, ensuring the team's thoroughness and

preparation

• Leverage data, dashboards and analysis to support sales associates with reviews

Sales Management

• Validate standard visit list,



tour plans (MTCP> STP >MTP) and coverage plan with a high field presence,

relationship-driven approach, and frequent follow-ups with prescribers and potential HCPs in Tier 2 & 3 towns

• Prepare the team for in-clinic discussions by facilitating practice, strategy understanding and product knowledge by

effective utilisation of In-clinic effectiveness Program (ICEP) coaching tool

• Validate current/transferred HCPs and recommend additions and deletions to the standard visit list
• Evaluate metrics like call average coverage/repeat coverage and create plan to address gaps during the weekly

reviews and Joint Field Work plans

• Plan monthly visits and manage vacant areas by assigning potential HCPs during the vacancy period
• Conduct periodic review meetings to provide updates to Regional Business Manager and Zonal Business Manager,

ensuring adherence to the Sales Review Scorecard framework

• Ensure timely submission of all

📌 30007054 - ABM - Calicut - Guardian (India)
🏢 USV Private
📍 India