Key Responsibilities

• Lead Digital Excellence: Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand’s digital thought leadership.
• Integrated Strategy: Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.
• Content Leadership: Drive integrated digital communication plans that position Kia as a content leader across digital platforms.
• Cross-Functional Collaboration: Partner with internal teams to support all digital communication requirements with seamless execution.
• Digital & Hyperlocal Innovation: Stay ahead of emerging trends, identifying and adopting current platforms and techniques to enhance competitiveness.
• Performance Marketing: Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.
• ROI & Analytics: Define and monitor campaign KPIs, cost efficiencies,



and ROI benchmarks; optimize performance through data-driven insights.
• Regional & Dealer Enablement: Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.
• Dealer Marketing Oversight: Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness.

Qualifications

• Education: Graduate or Postgraduate degree in Commerce, Economics, Mass Communication, or Marketing.
• Experience: 14–18 years of relevant experience in Marketing, Digital Marketing, or Media Planning, preferably with a focus on Hyperlocal or regional campaigns.
• Automotive brand (OEM) experience preferred; candidates with a proven track record of managing large automotive brands from the agency side will also be considered.

Key Skills & Competencies

• Analytical Expertise: Strong command of performance marketing metrics, analytics tools, and ROI

📌 Section Head (Gurugram)
🏢 Kia India
📍 Gurugram