About the RoleWe are looking for an energetic, goal-driven, and persuasive Business Development Executive (BDE) to join our growing digital marketing agency. In this role, your primary focus will be outbound prospecting and booking qualified strategy meetings/discovery calls with business owners, marketing heads, and key decision-makers.

You will act as the first point of contact between potential clients and our agency, introducing our digital marketing solutions (SEO, Performance Marketing, Social Media, Web Design, Branding) and setting up our closing team for success.

- Key ResponsibilitiesLead Generation & Prospecting: Research and identify potential B2B clients across target industries (e.g., Real Estate, E-commerce, Local Businesses, Healthcare, Professional Services).
- Outbound Cold & Warm Calling: Conduct targeted outbound calls to introduce our agency services, uncover prospective client pain points,



and spark interest.
- Appointment Setting: Schedule discovery meetings/strategy calls for senior sales executives or agency leads with decision-makers (Founders, CEOs, CMOs, Marketing Directors).
- Lead Qualification: Evaluate incoming and outbound leads against agency criteria to ensure high meeting quality and robust potential fit.
- Multi-Channel Follow-ups: Execute structured follow-up cadences via phone calls, emails, and WhatsApp/LinkedIn outreach to nurture prospect interest.
- CRM Management: Accurately update and maintain call logs, prospect details, follow-up schedules, and deal stages in the CRM.
- Pipeline Support: Track show-up rates for booked meetings and follow up with missed appointments to reschedule.

📌 Business Development Executive (BDE) (New Delhi)
🏢 4 Square Digital
📍 New Delhi