We are looking for a result-oriented Meta Ads Specialist to manage, optimize, and scale high-converting Facebook and Instagram ad campaigns that drive qualified leads and maximum ROAS.

​Key Responsibilities

​Campaign Setup: Plan, launch, and manage Meta Ad campaigns (Lead Gen, Conversions, Retargeting).

​Audience & Creative Testing: Build high-intent lookalike/custom audiences and test ad copy, hooks, and visual angles.

​Optimization & Scaling: Control budgets, lower CPL/CPA, and scale winning campaigns efficiently.

​Tracking & Analytics: Setup and monitor Meta Pixel/CAPI and track key metrics (ROAS, CPA, CTR).

​Reporting: Analyze performance data and deliver weekly insights to continuously improve campaign ROI.

​Requirements

​1–3+ years of hands-on Meta Ads Manager experience with proven performance results.

​Solid understanding of digital metrics: CPL, CPA, ROAS, CTR, and Meta Pixel/CAPI tracking.

​Robust data analysis and A/B testing capabilities.

📌 Digital Marketing Executive (New Delhi)
🏢 Tivra Tech
📍 New Delhi