Sales Executive – Government Liaison & B2G

**Location:** Uttar Pradesh – All Districts

Experience:** 2–6 Years

*CTC:** ₹4 LPA – ₹6 LPA

**Employment Type:** Full-time

**Travel:** Extensive travel across Uttar Pradesh

Job Summary

We are looking for **Sales Executives – Government Liaison & B2G** to develop and manage business opportunities with **Government Departments, PSUs, Government Institutions, Local Authorities, Municipal Bodies and other public-sector organizations** across Uttar Pradesh.

The candidate will be responsible for government relationship management, lead generation, tender/business opportunity identification, client meetings, follow-ups and business development.

### Key Responsibilities

* Develop **Business-to-Government (B2G)** sales opportunities across Uttar Pradesh.

* Build and maintain strong relationships with government departments, PSUs, authorities and institutions.

* Identify government projects, tenders, RFPs, RFQs and procurement opportunities.

* Generate new government-sector leads and convert them into business opportunities.

* Coordinate with internal teams for proposals, quotations, tender documentation and submissions.

* Conduct regular meetings with government stakeholders and decision-makers.

* Manage the complete sales cycle from lead generation to closure.

* Maintain a strong pipeline of government accounts and upcoming opportunities.

* Track government projects and procurement requirements at district and state levels.

* Support negotiations, commercial discussions and contract closure.

* Provide regular reports on government meetings, leads,



opportunities and conversions.

* Travel extensively across Uttar Pradesh for meetings, networking and business development.

### Candidate Profile

* **2–6 years of experience** in Government Sales, B2G Sales, Government Liaison, Institutional Sales, Tender Business Development or a related field.

* Experience dealing with **UP Government Departments, PSUs, authorities, municipalities or government institutions** will be preferred.

* Solid understanding of government procurement and tender processes.

* Excellent communication, networking, negotiation and relationship-management skills.

* Strong local knowledge and government-sector networking across UP.

* Ability to independently generate leads and develop new government business.

* Willingness to travel across **all districts of Uttar Pradesh**.

* Candidates with an existing government-sector network will be preferred.

### Key Skills

**Government Liaison | B2G Sales | Government Sales | UP Government | Government Tender | Tender Management | Business Development | PSU Sales | RFP/RFQ | Government Procurement | Institutional Sales | Relationship Management**

### Compensation

**₹4 LPA – ₹6 LPA**

Salary will depend on relevant experience,



government-sector exposure and business-development capabilities.

### Location Coverage – Uttar Pradesh

The role will cover government business development across the following districts:

1. **Agra**

2. Aligarh

3. Prayagraj (Allahabad)

4. Ambedkar Nagar

5. Amethi

6. Amroha

7. Auraiya

8. Azamgarh

9. Baghpat

10. Bahraich

11. Ballia

12. Balrampur

13. Banda

14. Barabanki

15. Bareilly

16. Basti

17. Bhadohi (Sant Ravidas Nagar)

18. Bijnor

19. Budaun

20. Bulandshahr

21. Chandauli

22. Chitrakoot

23. Deoria

24. Etah

25. Etawah

26. Ayodhya (Faizabad)

27. Farrukhabad

28. Fatehpur

29. Firozabad

30. Gautam Buddha Nagar

31. Ghaziabad

32. Ghazipur

33. Gonda

34. Gorakhpur

35. Hamirpur

36. Hapur

37. Hardoi

38. Hathras

39. Jalaun

40. Jaunpur

41. Jhansi

42. Kannauj

43. Kanpur Dehat

44. Kanpur Nagar

45. Kasganj

46. Kaushambi

47. Kushinagar

48. Lakhimpur Kheri

49. Lalitpur

50. Lucknow

51. Maharajganj

52. Mahoba

53. Mainpuri

54. Mathura

55. Mau

56. Meerut

57. Mirzapur

58. Moradabad

59. Muzaffarnagar

60. Pilibhit

61. Pratapgarh

62. Rae Bareli

63. Rampur

64. Saharanpur

65. Sambhal

66. Sant Kabir Nagar

67. Shahjahanpur

68. Shamli

69. Shravasti

70. Siddharthnagar

71. Sitapur

72. Sonbhadra

73. Sultanpur

74. Unnao

75. Varanasi

Preferred Candidate

Candidates with **existing government contacts, strong district-level networks, experience in government tenders/B2G sales, and the ability to generate business independently across UP** will be preferred.

**Immediate joiners are preferred.**

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