Job Description: Channel Growth & Market Development Manager

Build the Market. Create the Channels. Grow the Brand.

ABOUT MOTHER’S CRUNCH

Mother’s Crunch is a premium, bootstrapped Indian healthy-snacking brand bringing traditional, regional and healthier crunchy foods from across India to modern consumers through retail, digital and emerging channels.

THE OPPORTUNITY

We are looking for a young, ambitious MBA who wants to build markets—not just sell products. You will identify new stores, create channels, build partnerships, generate opportunities and work directly with the founders to scale the brand.

KEY RESPONSIBILITIES

1. Retail Development

• Identify and onboard premium grocery, supermarket, organic, health-food and specialty stores.

• Build and expand the Mother’s Crunch retail network.

2. New Channel Development

• Explore gyms, wellness centres, cafés, hotels, corporates, institutions, communities, events and gifting.

• Discover unconventional channels and convert opportunities into business.

3. Modern Trade & Quick Commerce

• Develop opportunities across Amazon, Big Basket, Blink it, Zepto, Instamart, JioMart and similar platforms.

• Support listings, promotions and channel development.

4. Distributor Development

• Identify and develop distributors and territory-level channel partners.

5. Market Intelligence

• Track competitors, pricing, consumer trends, packaging and emerging snack categories.

• Convert insights into actionable opportunities.

6. Lead & Pipeline Management

• Manage the complete journey:



Prospect → Contact → Meeting → Sample → Trial → Order → Repeat Order.

• Maintain CRM/Excel/Google Sheets and conduct weekly reviews.

KEY PERFORMANCE INDICATORS

Success will be measured through market creation as well as revenue:

• Qualified prospects generated

• Meetings and field visits

• Product samples and trials

• Current stores onboarded

• Active and repeat-order stores

• Distributor opportunities

• Institutional/B2B opportunities

• Digital & quick-commerce opportunities

• Channel revenue

• Market intelligence and new opportunities identified

IDEAL CANDIDATE

• MBA/PGDM – Marketing, Sales, Business Development or related field

• Freshers and candidates with 0–3 years' experience welcome

• Strong communication, presentation and negotiation skills

• Entrepreneurial mindset and high ownership

• Comfortable with field work and meeting new people

• Good Excel/Google Sheets skills

• Strong research, follow-up and prospect-identification ability

THE MINDSET WE WANT

Someone who asks, “Where else can we sell this?” rather than “Who should I call today?”

THIS IS NOT A TYPICAL SALES JOB

You will be expected to:





Discover → Experiment → Connect → Pitch → Negotiate → Acquire → Learn → Scale

You will work closely with the leadership team and gain exposure to FMCG, retail, distribution, digital commerce, consumer behaviour, branding, pricing and business strategy.

COMPENSATION

Component Details

Fixed Salary ₹20,000/month

Food Incentive ₹2,000/month

Performance Incentive ₹5,000–₹15,000+ / month (after 3 months of joining)

Annual Performance Bonus ₹20,000 after 12 months, subject to eligibility

Travel Business-development travel reimbursed as per policy

The incentive structure provides meaningful upside for high performers, with detailed slabs communicated at joining. Salary increase is guaranteed for performers after 12 months.

CAREER PATH

Channel Growth Manager → City/Regional Channel Manager → Regional Business Development Manager → Head – Channels & Distribution → Business/Category Leadership

LOCATION

Bengaluru | Full-time | Field travel within Bengaluru as required| Should Posses 2 wheeler driving license

WHY JOIN MOTHER’S CRUNCH?

This is an early-stage market-building role where you can directly influence where the brand is sold, which channels are created and how the distribution engine evolves.

“If you want to build something rather than simply manage something, this role is for you.”

If you want, I can also make this into a more attractive 1-page recruitment JD designed specifically for posting on LinkedIn, Indeed and MBA college placement groups.

📌 Field Sales Executive (Bengaluru)
🏢 Mothers Crunch
📍 Bengaluru