- Good knowledge of Digital Marketing concepts.
- Hands-on knowledge of Meta Ads Manager.
- Understanding of Google Ads, SEO, Google Analytics, and Google Tag Manager.
- Good understanding of social media platforms.
- Positive knowledge of Canva , Coreldraw .
- Good communication and copywriting skills.
- Ability to create engaging marketing content.
- Analytical and problem-solving skills.
- Ability to manage multiple campaigns and deadlines.
- Knowledge of lead generation and conversion funnels.
Key Responsibilities:
- Plan and execute digital marketing campaigns across various platforms.
- Manage social media accounts including Instagram, Facebook, YouTube, and LinkedIn.
- Create and schedule engaging posts, reels, stories, videos, and other digital content.
- Create and Manage Meta Ads (Facebook & Instagram) campaigns for lead generation.
- Monitor campaign performance, leads, cost per lead, conversions, and ROI.
- Conduct basic keyword research and support SEO activities.
- Manage Google Business Profile and improve online visibility.
- Prepare marketing creatives, captions, campaign briefs and content calendars.
- Monitor competitors and identify new digital marketing opportunities.
- Manage website content.
- Set up and monitor tracking tools such as Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Follow current social media trends and implement creative marketing ideas.
- Support lead generation and remarketing campaigns.