Design, develop, and support analytics solutions using Adobe Customer Journey Analytics (CJA). Configure and manage data views, connections, and reporting environments within CJA. Implement customer journey tracking across web, mobile, and offline channels. Develop and maintain Experience Data Model (XDM) schemas and datasets in Adobe Experience Platform. Create calculated metrics, dimensions, filters, and advanced reports. Build dashboards, scorecards, and visualizations to support business stakeholders.
Integrate multiple customer data sources into Adobe Experience Platform. Analyze customer journeys and provide actionable insights to improve customer engagement and business outcomes. Collaborate with marketing, product, business, and data engineering teams to define analytics requirements.
Ensure data quality, governance, and compliance within the analytics ecosystem. Troubleshoot data discrepancies, reporting issues, and ingestion failures.
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