JD- Kotak CIIB

Level- Band M4

Salary band- In line with these bands

Reporting – Marketing head- Kotak CIIB & Private Banking

- Strategy development and execution for the launch of new proposition for ONE SME and Self employed segment
- Ideate, plan and execute events and programmes for new client acquisition and engagement with existing clients 3. Ideation and end-to-end execution of events at a national or regional level
- Develop innovative ideas of engaging with TG at these events
- Bank events like Maroon 5, Guns n Roses etc
- 360 launch 1. Ideate, plan and execute recent product launches across all platforms- ATL, BTL
- Communication campaigns 1. Work with cross functional teams to drive marketing campaigns to meet business objectives (both internal and external)2. Content creation - video content/podcast /static etc to drive product campaigns
- Awards, Media & PR 1. build visibility of leaders through media and PR - Ensure consistent media coverage for key stakeholders identified
- Liaise with PR team to drive launch and coverage for specific launches, events etc
- Liaise with group marketing team and coordinate w.r.t award entries submission,



report submissions etc and amplification of awards won – internal and external, social
- Lead the digital & social initiatives 1. Lead all digital projects w.r.t creation of new portals, app development, website, NB, MB, WA banking etc 2. Launch and ongoing maintenance/sustenance campaigns
- Drive SEO, SEM, performance marketing campaigns
- Manage & update content regularly across all platforms
- Timely budgeting process, expense tracking and vendor payments

Skills Required

- Creative bent of mind/able to ideate innovatively
- End to end campaign & event execution skills
- Sound marketing fundamentals
- Strong interpersonal skills
- Fluency and command over English
- Basic IT skills
- Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
- Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic

📌 Team Member_WBG HO / IPO / CIP _HRR (Mumbai)
🏢 Kotak Mahindra Bank
📍 Mumbai