Job Summary

We are looking for a talented and enthusiastic Social Media Executive to strengthen our online presence and digitally represent our vision of sustainable mobility and high-impact learning. You will be responsible for executing engaging campaigns, building online communities, and narrating our journey to a broad audience of students, tech enthusiasts, and eco-conscious citizens.

Key Roles &

- Responsibilities:

Content Development &

- Strategy

- Create engaging content around EV products, training courses, corporate programs, workshops, and student success stories.
- Design creatives using Canva, Photoshop, or other tools; script and produce short-form videos, reels, and product explainers.
- Write explicit and compelling captions, blog snippets, and promotional texts tailored to each platform.

Social Media Management

- Handle daily operations of all social platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube.
- Develop and manage a social media calendar aligned with marketing, training batches, and product launch schedules.
- Post consistently to increase reach, awareness, and user interaction.

Community Building

- Build an engaging online community among students, trainees, partners, and electric vehicle users.
- Respond to DMs, comments, and queries promptly, ensuring a positive brand reputation.
- Run polls, quizzes, contests, and giveaways to boost interaction.

Analytics &

- Reporting

- Use tools like Meta Insights, Google Analytics, and LinkedIn Analytics to monitor performance.
- Submit weekly/monthly reports showing growth, engagement, and campaign effectiveness.
- Make data-driven recommendations to improve performance and strategy.





Paid Campaigns &

- Promotion

- Plan and run targeted paid ad campaigns to boost course admissions, job fair registrations, or product leads.
- Monitor ad performance, budget spending, and ROI.

Industry Trend Monitoring

- Stay ahead of digital trends and apply them to Skyy Rider’s branding.
- Track competitor activity and adapt strategies accordingly.

Cross-Functional Collaboration
- Work with technical, design, and business development teams to gather accurate information and represent the brand authentically.
- Coordinate with the training team to share updates on new batches, workshops, certifications, and placement drives.

Influencer/Brand Ambassador Partnerships

- Identify and reach out to influencers in the EV, education, or youth space.
- Coordinate partnerships, sponsorships, and collaborative posts for greater reach.

Qualifications

- Bachelor’s degree in Marketing, Communications, Mass Media, or any relevant field.
- Certification in Digital Marketing or Social Media Marketing is a plus.

Skills

- Strong command over English; knowledge of Hindi/Odia is an added advantage.
- Excellent writing and visual storytelling skills.
- Proficiency in tools like Canva, Adobe Suite, or any graphic/video editing tools.
- Knowledge of digital analytics and social ad campaign management.
- Ability to multitask, take ownership, and work creatively in a fast-paced environment.

What We Offer

- Opportunity to work in a future-focused electric mobility company.
- Dynamic and learning-driven work culture.
- Freedom to experiment with new content formats and campaign ideas.
- Mentorship and collaboration with senior professionals in marketing and tech.

📌 Social media Executive (Bhubaneswar)
🏢 Skyy Rider Electric
📍 Bhubaneswar