Job Title: Social Media Coordinator – Men’s Fashion

Location: Mumbai

Experience: 2–5 Years

Function: Marketing / Digital

Industry: Men’s Fashion / Apparel / Lifestyle / Retail / D2C

About The Role

We are looking for a creative, digitally savvy and fashion-conscious Social Media Coordinator to manage and grow our social media presence across multiple platforms. The ideal candidate should understand men’s fashion, styling, trends and consumer behaviour, with hands-on social media experience.

Key Responsibilities

- Manage Instagram, Facebook, YouTube, LinkedIn and other social media platforms.
- Create and execute monthly social media content calendars.
- Develop content for Reels, posts, stories and campaigns.
- Create engaging content around men's fashion, styling, products and lifestyle.
- Monitor fashion trends, competitors and social media conversations.
- Work with creative, photography, styling and marketing teams.
- Track reach, engagement, views, follower growth and content performance.
- Prepare social media performance reports and recommendations.
- Manage comments, DMs and customer interactions.
- Use AI tools for content ideation, research, copywriting, trend analysis and creative development.
- Explore AI tools for image/video generation, editing and content repurposing.

Requirements





- 2–5 years of hands-on experience in social media/content management.
- Experience in fashion, apparel, lifestyle, retail or D2C preferred.
- Strong understanding of men's fashion and styling.
- Good knowledge of Instagram, Reels, Stories and other social formats.
- Strong content ideation, copywriting and visual sense.
- Understanding of social media analytics and performance metrics.
- Robust communication, collaboration and attention to detail.
- Ability to work in a fast-paced environment.
- AI-savvy with practical experience using AI tools.

Good to Have

- Men's fashion brand experience.
- D2C/e-commerce experience.
- Influencer/creator collaboration experience.
- Basic knowledge of paid social media/performance marketing.
- Canva or Adobe Creative Suite experience.
- Experience with ChatGPT, Gemini, Claude, Midjourney, Runway or Adobe Firefly.

Key Success Measures

- Social media audience and engagement growth.
- Improved content reach and organic performance.
- Timely execution of content calendars.
- Quality and relevance of fashion content.
- Successful product and brand campaigns.
- Effective use of AI to improve content quality and productivity.

Skills: collaboration,calendars,adobe creative suite,chatgpt,canva,men's fashion,firefly,social media,midjourney,d2c,copywriting,campaigns

📌 Social Media Coordinator – Men’s Fashion | Lower Parel (Mumbai)
🏢 One Story
📍 Mumbai