This is a hands-on leadership role. The ideal candidate should have experience working on a high-traffic eCommerce website with 100K+ monthly organic traffic, while also managing SEO strategy, execution, and a team.

Key Responsibilities

- Lead the overall SEO strategy for a large international fashion eCommerce website.
- Manage and grow 100K+ monthly organic traffic through sustainable SEO strategies.
- Conduct technical, on-page, off-page, and eCommerce SEO.
- Develop SEO strategies for product pages, category/collection pages, landing pages, and blog/content sections.
- Perform detailed keyword research and competitor analysis for the US/international market.
- Identify opportunities to improve rankings, organic visibility, CTR, and conversions.
- Handle technical SEO including:
- Crawlability and indexation
- Canonicalization
- Internal linking
- Site architecture
- Schema/structured data
- Core Web Vitals
- Duplicate and thin content
- Redirects and broken links
- Develop and execute SEO strategies for Shopify eCommerce websites.
- Work closely with content, development, merchandising, and marketing teams.
- Monitor Google Search Console, GA4, SEMrush/Ahrefs and other SEO tools.
- Analyze organic traffic, keyword rankings, revenue, conversions, and landing-page performance.
- Prepare weekly/monthly SEO performance reports and actionable recommendations.
- Identify SEO issues and independently propose solutions.
- Lead, train, and review the performance of the SEO team.
- Stay updated with Google algorithm updates and international SEO best practices.

Mandatory Requirements
- 4–5+ years of hands-on SEO experience.




- Mandatory experience with an international clothing/fashion/apparel eCommerce brand.
- Must have worked on a website with 100K+ monthly organic traffic.
- Strong experience with US/international SEO.
- Strong eCommerce SEO experience.
- Shopify SEO experience is highly preferred.
- Proven experience managing or leading an SEO team.
- Solid knowledge of Technical SEO, On-Page SEO, Content SEO, and Off-Page SEO.
- Hands-on experience with Google Search Console and GA4.
- Strong knowledge of SEMrush / Ahrefs.
- Ability to analyze data and make decisions based on SEO performance.
- Must be comfortable working Work From Office in Mohali.

Candidates We Are NOT Looking For
- Candidates with only local/India SEO experience.
- Candidates with only agency-level SEO experience and no international eCommerce exposure.
- Candidates who have never worked with a fashion/clothing/apparel brand.
- Candidates who have only handled small websites with low organic traffic.
- Candidates with SEO experience but no hands-on eCommerce SEO knowledge.
- Candidates who are looking only for remote/WFH opportunities.

What We ExpectWe are looking for someone who can own SEO performance, not just execute assigned tasks. The candidate should be able to look at an SEO problem, identify the reason, develop a strategy, execute it with the team, and demonstrate measurable growth in traffic, rankings, and organic revenue.

Apply Only If You Meet The Mandatory RequirementsLocation: Mohali – Work From Office

Experience: 4–5+ Years

Industry: International Fashion / Clothing eCommerce

📌 SEO TeamLeader - International Clothing Brand (Sahibzada Ajit Singh Nagar)
🏢 Swastika Web Technology
📍 Sahibzada Ajit Singh Nagar