About the Role

AVIAREPS is looking for an experienced and dynamic Public Relations professional with strong expertise in tourism, aviation and travel PR to lead PR initiatives for a portfolio of international tourism boards, airlines, destinations, hospitality brands and other travel-related clients.

The ideal candidate will have a strong understanding of the Indian travel and tourism landscape, established relationships with media and influencers, excellent communication skills and the ability to independently manage PR campaigns from strategy and planning through execution and reporting.

The role will involve strategic PR planning, media relations, content development, client servicing, media events, FAMs/press trips, influencer engagement, crisis communications and PR reporting, while working closely with internal teams, clients and industry stakeholders.

For the Senior Manager level, the candidate will additionally be expected to provide strategic counsel to clients, lead accounts independently, manage junior team members and contribute to new business development and PR proposals.

Key Responsibilities

- Develop and execute integrated PR strategies and annual/monthly PR plans for tourism, aviation and travel clients.
- Lead day-to-day PR activities and act as a key point of contact for assigned clients.
- Build and maintain strong relationships with travel trade, aviation, business, consumer, lifestyle and mainstream media, journalists, editors, influencers and industry stakeholders.
- Create and execute proactive, data-led media pitches and identify opportunities to generate high-quality editorial coverage.
- Develop compelling PR stories, press releases, media alerts, articles, features, newsletters, blogs, talking points, Q&As; and other communication materials.
- Identify relevant news hooks, trends, seasonal opportunities and destination/aviation stories to maximise earned media coverage.
- Manage incoming media queries and ensure timely and accurate responses in coordination with clients.
- Plan and execute media familiarisation trips (FAMs), press trips, media visits, one-on-one media meetings, roundtables, press conferences and other media events.
- Coordinate with tourism boards, airlines, hotels, DMCs,



airports and other destination stakeholders for PR activities and media engagement.
- Develop and maintain updated media databases across travel trade, aviation, travel, business, lifestyle, luxury and mainstream media.
- Identify and manage relevant influencers and content creators in line with client objectives and campaign requirements.
- Explore opportunities across earned, owned and shared media to maximise visibility and strengthen client positioning.
- Support the development and execution of integrated campaigns, launches, destination promotions and industry activations.
- Monitor relevant media, industry developments and competitor activity and provide strategic recommendations to clients.
- Prepare monthly, quarterly and annual PR reports, including coverage analysis, media value/metrics, campaign performance, insights and recommendations.
- Track and analyse PR results against agreed KPIs and continuously identify opportunities to improve campaign impact.
- Support clients with key messaging, positioning, spokesperson profiling, interviews, media training and communication strategies where required.
- Assist in managing crisis and issues communications, including monitoring, response coordination and media handling, when required.
- Contribute to PR proposals, pitches, presentations and new business development initiatives.
- Work closely with internal marketing, sales, digital and creative teams to ensure consistency across client communications.
- Stay abreast of developments in the Indian outbound travel, tourism and aviation markets and provide relevant insights to clients and internal teams.

Additional Responsibilities – Senior Manager Level

- Lead and manage key tourism and aviation PR accounts independently, from strategy development to execution and reporting.
- Act as a strategic PR advisor to clients, providing insights,



recommendations and proactive opportunities beyond the agreed scope of work.
- Manage multiple accounts and campaigns simultaneously while ensuring high-quality delivery and adherence to timelines.
- Guide, mentor and review the work of junior PR team members.
- Lead client meetings, campaign reviews and strategic planning sessions.
- Take ownership of larger-scale destination launches, aviation campaigns, media events, FAMs and integrated PR campaigns.
- Support senior management in developing new business opportunities, RFP responses, proposals and presentations.
- Develop strong relationships with senior editors, media decision-makers, influencers and key industry stakeholders.
- Contribute to the growth of the PR business by identifying recent opportunities within the tourism, aviation and travel ecosystem.

Education & Experience

- Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, Communications or a relevant field.
- 6–8+ years of relevant PR experience, preferably in tourism, aviation, hospitality or travel.
- Strong understanding of the Indian outbound travel and tourism market, with established relationships across travel trade, aviation and relevant consumer media.
- Experience managing PR campaigns for tourism boards, destinations, airlines, hospitality brands or travel companies.
- Proven experience in media relations, client servicing, media events, press conferences and FAM/press trips.
- Strong understanding of traditional and digital PR, including influencer engagement, storytelling and content development.
- Excellent written and verbal communication skills, with strong pitching, presentation and relationship-management abilities.
- Ability to manage multiple projects independently, meet deadlines and work with diverse stakeholders.
- Willingness to travel for FAMs, media events, client meetings and industry activities.

Key Competencies

- Strategic PR Planning & Campaign Management
- Media Relations & Networking
- Tourism & Aviation Industry Knowledge
- Client & Stakeholder Management
- Storytelling & Content Development
- Media Events & FAM Management
- Digital & Influencer PR
- Reporting & Analytics
- Team Management & Mentoring
- New Business & Proposal Development

📌 Senior Public Relations Manager (Mumbai)
🏢 AVIAREPS INDIA
📍 Mumbai