If you mean a Senior Brand Marketing Manager JD for your restaurant/F&B; group, I’d structure it as a senior, ownership-driven role—not just social media marketing. Current F&B; brand roles increasingly combine brand strategy, campaigns, content, influencer/PR, outlet launches, guest experience, and measurable business results.

Senior Brand Marketing Manager – F&B;

Location: Chennai

Department: Marketing & Brand

Experience: 6–10 years

Industry: F&B; / Hospitality / QSR / Consumer Brands

Reporting To: CEO / Chief Marketing Officer

Role Objective

We are looking for a Senior Brand Marketing Manager to lead the brand-building and marketing agenda across our growing F&B; portfolio.

The role will be responsible for translating business objectives into strong brand positioning, culturally relevant campaigns, digital growth, content, PR, influencer partnerships, launches and on-ground experiences.

The ideal candidate is not just a marketer but a brand builder—someone who understands food, culture, consumers and trends, and can turn ideas into campaigns that create awareness, footfall, engagement and revenue.

Key Responsibilities

- Brand Strategy

Develop and execute annual brand and marketing strategies.

Define brand positioning, communication pillars, tone of voice and consumer proposition.

Maintain consistent brand identity across all outlets and consumer touchpoints.

Conduct competitor, market and consumer research.

Identify emerging F&B;, lifestyle and Gen-Z trends.

- Campaigns & Creative

Conceptualise high-impact campaigns for launches, festivals, menu innovations and brand moments.

Build monthly and annual marketing calendars.

Develop campaigns across Instagram, YouTube, Meta, Google, OOH, PR, events and collaborations.

Work closely with creative, design, photography and video teams.

Ensure every campaign has a strong idea, execution and measurable objective.

- Digital & Social Media

Own the overall social media strategy and content direction.

Drive Reels, short-form video, storytelling and community engagement.

Track reach, engagement, follower growth, conversions and campaign performance.

Work with performance marketing teams to optimise paid campaigns.

- Influencer, Creator & PR

Build relationships with food creators, influencers, celebrities, media and relevant industry personalities.

Develop influencer campaigns beyond easy paid posts.

Drive PR stories around new launches, achievements, chefs, products and brand milestones.

Identify opportunities for organic brand visibility.

- New Outlet Launches





Lead marketing strategy for new restaurant openings.

Develop pre-launch, launch and post-launch campaigns.

Coordinate with operations, design, culinary and PR teams.

Build launch buzz and drive initial footfall.

- Product & Menu Marketing

Work closely with culinary teams on new product launches.

Create compelling stories around signature dishes, beverages and innovations.

Develop seasonal, festive and limited-time campaigns.

Turn products into strong social and marketing moments.

- Experiential Marketing

Conceptualise events, pop-ups, collaborations, food festivals and brand experiences.

Identify partnerships with lifestyle, fashion, entertainment and cultural brands.

Create experiences that strengthen brand affinity rather than only promotional offers.

- Agency & Team Management

Manage creative, digital, PR, media, influencer and production agencies.

Lead internal marketing team members and freelancers.

Set briefs, timelines, budgets and KPIs.

Ensure quality and timely execution.

- Business & Performance

Connect marketing activities to footfall, sales, customer acquisition and brand growth.

Track campaign ROI, ROAS, CAC, engagement, footfall and revenue contribution.

Prepare monthly marketing performance reports for management.

Manage and optimise the marketing budget.

- Brand Standards

Act as the brand custodian across all locations.

Ensure consistency in communication, visual identity, customer experience and brand presentation.

Work closely with operations to ensure the actual restaurant experience matches the brand promise.

- AI-Powered Marketing & Innovation

Leverage AI tools and platforms to improve marketing strategy, creativity, productivity and campaign performance.

Use AI for consumer research, competitor analysis, trend identification and market intelligence.

Use AI-powered tools for generating and developing campaign concepts, creative directions, copywriting, content calendars and storytelling.

Explore AI tools for image generation, video creation, editing, voiceovers, presentations and rapid creative prototyping.

Use AI to analyse social media performance, customer feedback, reviews,



campaign data and consumer sentiment.

Build AI-assisted workflows to improve speed and efficiency across the marketing team.

Stay updated with emerging AI marketing tools, GenAI platforms and automation technologies relevant to F&B; and consumer brands.

Work with the creative and digital teams to establish responsible and consistent use of AI while maintaining brand originality and authenticity.

Identify opportunities to automate repetitive marketing tasks and improve reporting, content production and campaign optimisation.

Add to Candidate Profile

Strong hands-on knowledge of AI and GenAI tools for marketing, content creation, research and analytics.

Ability to combine AI + human creativity to produce high-quality brand communication.

Curious and experimental mindset with the ability to quickly adopt new technologies.

Stronger line for the JD

> We are looking for a modern marketer who understands that AI is not a replacement for creativity—it is a force multiplier. The candidate should actively experiment with AI to make the brand faster, smarter, more creative and more relevant.

Candidate Profile

6–10 years of experience in F&B;, hospitality, QSR, FMCG, lifestyle or consumer brands.

Strong experience in brand building and integrated marketing.

Excellent understanding of Instagram, Reels, creators and digital culture.

Strong creative and storytelling ability.

Experience handling agencies and external partners.

Strong commercial understanding—marketing should ultimately move the business.

Excellent communication and presentation skills.

Highly proactive, energetic and execution-oriented.

Comfortable working in a fast-paced, multi-brand environment.

Key KPIs

Brand awareness & brand growth

Outlet footfall

Same-store sales growth

Campaign ROI / ROAS

Customer acquisition

Social media engagement & reach

Organic PR value

Influencer/creator performance

New outlet launch performance

Marketing budget efficiency

Customer retention and repeat visits

What We're Looking For

> Someone who can take a brand from “known” to “wanted.”

Someone who understands that great F&B; marketing isn't just about posting food—it is about creating culture, conversation, desire and ultimately business.

This positioning is particularly important for a growing restaurant group like yours, where the person should work across VB World, cones and brew and future brands, rather than functioning as a conventional social-media manager.

📌 Senior Brand Marketing Manager (Chennai)
🏢 Namma Veedu Vasanta Bhavan
📍 Chennai