Manager, Publishing, Digital Business

Location: Mumbai| Function: Publishing | Reports to: Senior Manager, Publishing, Digital Business

Purpose The incumbent will own content presentation, packaging & discovery across the OTT platforms (mobile, web, CTV and partner apps). The role drives user engagement and content monetisation through high quality imagery, data led tray curation, proactive planning around content and cultural spikes, and rigorous quality control. It ensures a consistent, premium and error-free look, feel & brand experience for viewers on owned and partner platforms.

Key Responsibilities

- Oversee creative designs for all originals and acquired content, working with the graphics, marketing and brand teams
- Lock launch creatives proactively and flag dependencies or delays early on
- Maintain an imagery refresh cadence based on CTR and DAV/DAU trends, and run A/B or hypothesis led tests on alternative imagery and creative angles
- Create contextual imagery around content spikes such as recent episodes, finales, awards and trending moments
- Curate homepage and inner page trays and rails, and plan spotlight units for major launches
- Plan and manage CAC (Content Around Content) to improve VV/U and drive repeat viewing from CAC to episodic content
- Use tray backgrounds, themed collections and new formats, especially on CTV, to differentiate experience
- Build and maintain an annual calendar covering show anniversaries, festivals, trending topics, celebrity events, competitor launches and align publishing, marketing and product timelines
- Plan app wide interventions in advance, and measure engagement on each
- Run regular front end QC across app, web and CTV for imagery errors, wrong nodes, spacing issues and cropping
- Represent the look-and-feel point of view in new revamps and features
- Participate in debug and UAT calls, log issues with clear severity and evidence, and follow up until they are closed
- Audit brand and imagery consistency on partner platforms (telcos, device makers, aggregators)
- Escalate issues such as outdated posters, cropping, delayed image updates and content in the wrong trays to B2B and partner teams, and track resolution




- Mentor junior team members and coordinate with cross-functional teams (creative, product, tech, marketing, B2B, brand solutions etc)

Key Metrics

- CAC effectiveness – % repeat users from CAC to episodic content, sponsor clip delivery
- Quality – Front-end imagery error rate, repeat error count, time to fix
- Planning discipline – Launch creatives locked, no. of initiatives planned
- Partner consistency – Number of partner branding issues found, escalated and closed, resolution TAT
- Platform consistency – Imagery consistency score across touchpoints, issues raised and closed with stakeholders

Critical Competencies

- Strong understanding of the OTT ecosystem – content lifecycle, app architecture (mobile, web, CTV), CMS and tray/rail configuration, metadata and artwork specs
- Visual design sensibility and the ability to give creative direction, with familiarity with Photoshop or Figma and image specs across devices
- Understanding of CTV, partner and telco integrations, and content delivery and image feeds (ILU/asset updates)
- Proficiency with QA and issue tracking tools (Jira or similar) and analytics dashboards.

Qualification

- 8-10 years of experience in digital content, publishing, merchandising, creative operations or product operations, with at least 4-5 years in OTT/streaming or digital media
- Bachelor’s degree in media, Communications, Design, Business or a related field. An MBA or design qualification is crucial
- Demonstrated experience with large content launches and homepage or CTV merchandising
- Exposure to B2B partner platforms (telcos, device makers) and brand or sponsorship integrations is desirable

Why join us?

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited)



is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television

- Sony SAB and Sony PAL
- Marathi General Entertainment Channel - Sony Marathi
- Bangla General Entertainment Channel - Sony AATH
- Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5
- Kids Entertainment Channel - Sony YAY!
- English Movie Channel - Sony PIX
- Factual Entertainment Channel - Sony BBC Earth
- Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL
- Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

📌 Publishing Manager (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai