Location: Goregaon East, Mumbai | Working days: 6 days a week | Experience: 3+ years

About Us

Aayush Wellness Limited (AWL) is a BSE-listed wellness company building science-backed, consumer-focused herbal and nutraceutical products for India. Our flagship SLT Cessation product Aayush Herbal Masala herbal alternative used by thousands of customers, and we are growing fast into Fast Moving Consumer Health products in nutritional supplements segment. We sell across own D2C channel, Amazon, Flipkart and quick commerce.

We're scaling aggressively and need a performance marketer who owns results, not just runs ads.

About the role

You will own paid growth across Meta and Google for our D2C brands. You'll work directly with brand and marketing leadership and the creative team, and your decisions will move real revenue. We care about blended MER, and key unit economics as much as top-line sales.

Key responsibilities

Plan, run and optimise Meta and Google Ads campaigns end to end

Track ROAS (Meta-attributed and blended), CPA, CPM, CTR, hook rate and hold rate daily

Manage Meta account structures,, audience segmentation and scaling setups

Quick turnaround in angle testing, finding winning angles and scaling them to unlock new audience reach

Run Google Search, Shopping, Performance Max and other campaigns across google spectrum

Build and manage TOFU, MOFU and BOFU funnels, including remarketing and retention flows

Run structured creative testing: angle-based tests, kill/scale rules, and frequency and fatigue control

Work with the creative team on industry leading briefs,



ad copy, hooks and landing pages

Track how paid performance affects D2C, prepaid % and RTO, and marketplace sales driven by paid media spend

Allocate and optimise monthly budgets across platforms, campaigns and products

Analyse data in GA4, Google Ads, Meta Ads Manager and Shopify, and build reporting dashboards (Looker Studio or similar) with clear insights

Stay current on platform updates, algorithm changes and D2C trends

Requirements

Minimum 3 years of hands-on performance marketing experience

Strong hands-on experience with Meta Ads Manager (campaign structure, scaling, creative testing)

Working knowledge of Google Ads (Search, Shopping, PMax)

Solid understanding of GA4, conversion tracking, pixel/CAPI setup and attribution models

Experience managing large monthly ad budgets and optimising for ROAS and CPA

Strong analytical and problem-solving skills, with data-backed decision making

Positive to have

D2C, health, wellness or FMCG experience

Experience with Tier 2 & 3 audiences and reducing RTO

Familiarity with Amazon/Flipkart and how off-platform ads influence marketplace sales

Experience with Shopify, WhatsApp marketing or CRM tools

Why join us

Work with a BSE-listed company scaling a fast-growing D2C business

Real ownership of a large, growing media budget

Close collaboration with brand and marketing leadership

Creative, growth-focused culture with hands-on learning and career growth

Hike based on current CTC and interview performance

ESOPS and other bonuses

📌 Performance Marketing Specialist (Meta & Google Ads) (Mumbai)
🏢 AAYUSH WELLNESS
📍 Mumbai