Location: Mumbai (On-site)

Experience: 1–3 Years

Reporting to: Performance Marketing Lead

At The Health Factory, we’re on a mission to change the way India consumes bread. We create clean, wholesome alternatives that are free from maida, preservatives, and artificial additives — proving that everyday staples can be both delicious and genuinely nutritious.

We’re looking for a Performance Marketing Executive who is hungry to learn, sharp with numbers, and excited to drive growth across digital channels. This is a hands-on execution role for someone who enjoys building campaigns, tracking performance, and constantly improving results through data and experimentation.

If you’re proactive, analytical, and thrive in fast-moving environments, this role could be for you.

What You’ll Do

- You’ll own growth on Q-commerce platforms (Blinkit, Instamart, Zepto, Big Basket, Amazon Now, Flipkart Minutes) through on-app campaigns (search, banner, events, etc.), off-app collaborations (social media tie-ins, digital OOH, sampling initiatives, etc.) and digital media channels(Meta, Google, etc.).
- You’ll plan, execute, A/B test relentlessly, optimize aggressively, and own performance end-to-end.
- This is a role for someone who treats every campaign like an experiment and every metric like a personal challenge.

Campaign Optimization

- ⁠Launch, optimize, and iterate on-app campaigns on Q-commerce platforms to drive orders and repeat users.
- ⁠Design and implement off-app campaigns with platforms - from social collaborations to featured promotions and experiential tie-ins.
- ⁠Run rigorous A/B tests across creative, copy, targeting, and offers,



and use insights to scale winning strategies fast.
- ⁠Continuously analyze campaign performance, identify bottlenecks, and take bold actions to maximize ROI.
- Own the full consumer funnel.

Digital Media Performance

- Build and execute performance-led strategies on Meta, Google, and other digital media channels to complement Q-commerce growth.
- Experiment with ad formats, creatives, and targeting to push ROAS and scale efficiently.
- Track every metric that matters, optimize in near-real-time, and iterate relentlessly.

Analytics & Reporting

- Prepare daily, weekly, and monthly performance reports
- Build dashboards and share key insights with stakeholders
- Analyze consumer behaviour, campaign trends, and growth opportunities
- Translate numbers into actionable recommendations

What We’re Looking For

- ⁠1-3 years in performance marketing, growth marketing, or digital media, specifically in e-commerce or Q-commerce.
- Data-obsessed, comfortable with numbers, metrics, dashboards, and testing frameworks
- Strong analytical skills and comfort with numbers, Excel, and reporting
- Good understanding of digital marketing metrics and funnels
- Strong communication and coordination skills
- High ownership mindset with attention to detail
- Ability to multitask and move fast in a dynamic environment
- Experience in D2C / E-commerce / FMCG is a strong plus

Why Join Us?

- Be part of a quick-growing health-first brand changing everyday food habits in India
- Learn and grow in a high-impact digital growth role
- Work on campaigns that directly influence revenue and scale
- Join a team that values speed, curiosity, and execution over fluff

📌 Performance Marketing Executive (Immediate Joiners only) (Mumbai)
🏢 The Health Factory
📍 Mumbai