Company Description Code to Couture is a digital-first agency with 8 years of experience helping brands elevate their online presence. The company specializes in premium website design, performance marketing, SEO, social media strategy, and PR, providing end-to-end solutions that strengthen brand visibility and growth. Code to Couture partners with fashion and lifestyle brands to create dynamic, results-driven campaigns that reflect their unique identity.

Team members collaborate in a creative, fast-paced workplace focused on innovation, measurable outcomes, and high-quality digital experiences.

Role Description The Performance Marketing – Fashion role is a full-time, on-site position based in Recent Delhi. The role involves planning, executing, and optimizing performance marketing campaigns across digital channels for fashion and lifestyle brands, with a focus on driving traffic, conversions, and ROI. Day-to-day responsibilities include analyzing campaign data, monitoring key performance metrics, conducting A/B and performance tests, and refining targeting strategies to maximize effectiveness.

The role also requires close collaboration with creative, social media, and web teams to ensure consistent brand messaging and alignment with overall marketing objectives. The individual will prepare performance reports, provide actionable insights,



and contribute to strategic recommendations for continuous improvement.

Qualifications

- Candidates should possess strong Analytical Skills and proven experience in Data Analysis to interpret campaign performance and derive insights.
- Candidates should possess solid Performance Management capabilities to plan, track, and optimize marketing campaigns for fashion and lifestyle brands.
- Candidates should possess experience in Performance Testing, including A/B testing and experimentation, to improve conversion rates and ROI.
- Candidates should possess effective Communication skills to collaborate with cross-functional teams and present data-driven recommendations clearly.
- Relevant experience in digital marketing, especially in fashion or e-commerce, including paid search, paid social, and display advertising.
- Proficiency with analytics and advertising platforms (such as Google Analytics, Meta Ads Manager, Google Ads, and similar tools).
- Ability to work on-site in New Delhi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; prior experience in performance marketing or growth marketing is preferred.

📌 Performance Marketing - Fashion (New Delhi)
🏢 Code to Couture
📍 New Delhi