Company Description PUREVERSE Pvt Ltd is an India-based FMCG brand dedicated to delivering truly organic, authentic, and sustainably crafted everyday essentials. The company focuses on 100% organic, naturally sourced, chemical-free products, including infused honey, cold-pressed and wood-pressed oils, premium A2 cow ghee, jaggery, and natural sweeteners. Every product is tested for quality, purity, and freshness, and produced with sustainable practices to support better health and a better tomorrow.

PUREVERSE aims to rebuild trust in everyday essentials and build a community that values purity, wellness, and conscious living.

Role Description The Performance Marketing Manager is a full-time, on-site role based in Thane. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social, display, and marketplaces to drive customer acquisition, engagement, and revenue growth. Day-to-day tasks include managing performance marketing budgets, tracking key metrics (CPC, CPA, ROAS), conducting A/B testing, and refining targeting and creatives based on data insights.

The role involves collaborating with brand, content, and sales teams to align campaigns with business goals, overseeing marketing analytics dashboards, and preparing performance reports and recommendations.

The Performance Marketing

Manager will also explore new growth opportunities, manage agency or vendor relationships,



and ensure consistent brand positioning across all digital touchpoints.

Qualifications

- Strong performance marketing skills, including experience with paid search (Google Ads), paid social (Meta, Instagram, etc.), and display or programmatic campaigns.
- Proficiency in analytics and tracking tools, such as Google Analytics, Google Tag Manager, and basic knowledge of attribution and conversion tracking.
- Experience in campaign optimization, including A/B testing, audience segmentation, bid strategies, and budget allocation to maximize ROAS.
- Solid understanding of e-commerce and FMCG marketing, including customer acquisition funnels, retention strategies, and marketplace or D2C growth.
- Ability to collaborate with creative and content teams to develop effective ad copies, landing pages, and performance-focused creatives.
- Strong numerical, analytical, and problem-solving skills, with the ability to interpret data and present explicit insights and recommendations.
- Excellent written and verbal communication skills, with the ability to work cross-functionally and manage stakeholders effectively.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; prior experience as a Performance Marketing Manager or similar role is preferred.
- Interest in health, wellness, or organic products and willingness to stay updated on digital marketing trends and best practices.

📌 Performance Marketing Manager (Thane)
🏢 Pureverse
📍 Thane