We are looking for a hands-on growth marketer to own EarthRaga's D2C growth across paid acquisition, website conversion, retention and analytics.

This is not an agency-coordination-only role. The person should be comfortable personally working inside Meta Ads Manager, Google Ads, Shopify and analytics platforms and taking direct ownership of business outcomes.

Responsibilities

Own Meta and Google Ads strategy, execution and optimisation.

Manage acquisition budgets and improve CAC, ROAS/MER and contribution from paid channels.

Own Shopify website growth: traffic → conversion → AOV → revenue.

Analyse funnels, landing pages, checkout behaviour and product-level performance.

Develop offers, bundles and promotional strategies with the founders.

Build retention through WhatsApp/email/CRM,



abandoned-cart and repeat-purchase campaigns.

Coordinate with graphic designer/content resources for performance creatives.

Run structured creative testing: hooks, offers, formats, audiences and landing pages.

Monitor COD/RTO and improve order quality.

Own GA4/pixels/tracking/reporting.

Work with marketplaces/quick-commerce teams where growth input is required.

Produce a concise weekly growth report with actions—not just numbers.

Manage and mentor a Digital Marketing Executive.

- Must have: hands-on D2C/Shopify experience, Meta Ads, Google Ads, analytics and demonstrable ownership of e-commerce revenue.

📌 Performance Marketing Manager (Gurugram)
🏢 Earthraga
📍 Gurugram