Performance Creative Strategist

About Twin Two

Twin Two is an e-commerce and marketplace agency helping brands grow across Shopify, Amazon, Walmart, eBay, TikTok Shop, and other digital channels.

We work across e-commerce strategy, paid advertising, product listings, marketplace operations, affiliate marketing, customer experience, and digital growth.

About the Role

We’re looking for a Performance Creative Strategist who understands that great creative is more than just looking valuable — it needs to stop the scroll, drive engagement, generate clicks, and ultimately increase sales.

You’ll develop creative concepts, hooks, UGC scripts, messaging, and testing strategies based on customer psychology and real performance data.

You’ll work closely with media buyers, designers, video editors, creators, and clients to turn ideas into live ads and continuously improve them.

What You’ll Do

- Develop hooks, angles, ad concepts, UGC scripts, and messaging for e-commerce brands.
- Create short-form video concepts for TikTok, Instagram Reels, YouTube Shorts, and Meta Ads.
- Turn product features into compelling benefits, pain points, and selling propositions.
- Research competitors, customer reviews, Meta Ad Library, TikTok trends, and market insights to identify new creative opportunities.
- Create creative briefs for designers, editors, UGC creators, influencers, and AI content teams.
- Collaborate with PPC/media-buying teams to understand what creative is driving results.
- Develop and execute creative testing strategies across paid social platforms.
- Analyze metrics such as CTR, CPA, ROAS, engagement, hook rate, and conversion rate.
- Use performance insights to create new iterations and improve creative direction.
- Develop repeatable creative frameworks that can be applied across different products and brands.
- Stay updated on emerging short-form content, advertising trends, AI tools, and consumer behavior.

What We’re Looking For
- Experience developing hooks, UGC scripts, ad concepts,



or creative strategies for e-commerce brands.
- Strong understanding of Meta, TikTok, Instagram, and YouTube advertising.
- Knowledge of direct-response marketing, customer psychology, product positioning, pain points, and offers.
- Strong short-form copywriting skills.
- Ability to research competitors and identify new creative angles.
- Ability to understand performance data and turn insights into creative ideas.
- Experience working with designers, editors, UGC creators, influencers, or media buyers.
- Strong communication, organization, and project-management skills.
- Comfortable working in a fast-paced test → learn → iterate environment.

Preferred Experience
- Experience with DTC brands, e-commerce agencies, or performance marketing teams.
- Experience writing UGC scripts for TikTok/Reels.
- Experience using Meta Ad Library, TikTok Creative Center, Amazon reviews, Reddit, and competitor research.
- Experience creating creative briefs.
- Familiarity with AI-powered creative tools.

Tools Experience with tools such as:

Canva | CapCut | ChatGPT | Claude | Midjourney | Runway | Figma | Notion | ClickUp

Compensation

Annual Budget: $4k – $5k USD

Work Setup

Remote | Full-Time

Who Will Thrive Here?

You’ll be a great fit if you:

- Are curious about why customers buy.
- Can look at a product and quickly develop multiple ways to sell it.
- Think about creative + data together.
- Enjoy testing ideas and learning from real-world performance.
- Understand short-form content and direct-response advertising.
- Are comfortable managing multiple brands, products, and creative projects.
- Prefer testing and iterating over waiting for perfection.

Why Join Twin Two? Your ideas won’t just stay in presentations.

They’ll become real ads, real campaigns, and real experiments — allowing you to directly see how your creative thinking impacts e-commerce growth.

If you’re someone who loves creative strategy, consumer psychology, advertising, and performance, we’d love to hear from you.

Apply now or send us your portfolio/examples of creative work.

📌 Performance Creative Strategist (India)
🏢 Twin Two
📍 India