? Mumbai | Full-time | In-Office
? ₹5–7 LPA | Experience: 2–5 years
About GoToUniversity
GoToUniversity is a global ed-tech platform helping students discover universities, explore careers and navigate their journey to studying abroad.
We're looking for a hands-on digital marketer to help us grow our organic traffic, leads and brand visibility across SEO, Social Media and AI Search.
What You'll Do
- Drive organic traffic, leads and growth through SEO and content.
- Manage and grow our organic presence across Instagram, YouTube, LinkedIn & Facebook.
- Plan and create Reels, Shorts, carousels, posts and other content.
- Work on keyword research, on-page SEO, content strategy and search rankings.
- Explore AI Search / GEO / AEO to improve visibility across ChatGPT, Perplexity and Google AI.
- Use Google Search Console, GA4 and SEO tools to analyse performance and identify opportunities.
- Create basic designs using Canva and edit short-form videos.
- Track what is actually driving qualified traffic, enquiries and conversions.
What We're Looking For
- 2–5 years of hands-on experience in SEO, digital marketing, organic growth or content marketing.
- Proven experience growing traffic, social media, leads or a digital brand organically.
- Positive understanding of SEO and social media.Comfortable with Canva, short-form video and AI tools.
- Curious about AI/LLM search and emerging digital marketing trends.
- Analytical, creative, self-driven and willing to take ownership.
We care about results, not just job titles. If you've grown something organically, show us what you achieved.
Interested? Apply with your CV + examples of your previous work/results or send them to us at
[email protected]
📌 Organic Growth & Digital Marketing Specialist (Mumbai)
🏢 GoToUniversity
📍 Mumbai