Meta Ads Specialist

Experience: 1+ years

Job Type: Full-Time

Department: Digital Marketing

Location: The Viral Ideas Office, Koyirajpur, Varanasi

About the Role

We are looking for a results-driven Meta Ads Specialist with at least 1 year of hands-on experience in managing and optimizing Facebook and Instagram advertising campaigns.

The ideal candidate should have strong practical knowledge of Meta Ads, conversion tracking, campaign optimization, lead generation, performance analysis, and attribution. You should be comfortable setting up campaigns, identifying and troubleshooting tracking issues, analyzing campaign data, and implementing strategies to improve conversion performance and overall ROI.

We are particularly interested in candidates who understand the complete customer conversion journey, from the initial ad click through to the final lead or sale.

Key Responsibilities

- Plan, create, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage campaigns focused on lead generation, conversions, traffic, retargeting, and sales.
- Set up, verify, and troubleshoot Meta Pixel, Conversions API (CAPI), custom conversions, events, and event prioritization.
- Implement and troubleshoot conversion tracking for websites, landing pages, and forms.
- Work with Google Tag Manager (GTM), Google Analytics 4 (GA4), UTM parameters, and event tracking.
- Track and analyze key conversion actions, including:
- Lead submissions
- Purchases
- Form submissions
- WhatsApp clicks
- Phone calls
- Other business-specific conversion events
- Monitor and optimize budgets, audiences, creatives, placements, bidding strategies, and campaign structures.
- Analyze key performance metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and overall campaign profitability.
- Conduct audience research, competitor research, retargeting,



lookalike audience creation, and funnel optimization.
- Identify and investigate discrepancies between Meta Ads, GA4, CRM data, and actual leads or sales.
- Conduct regular A/B testing of ad creatives, copy, audiences, offers, landing pages, and campaign structures.
- Prepare regular performance reports with clear, actionable insights and recommendations.
- Stay up to date with Meta Ads platform updates, tracking changes, attribution developments, and performance marketing best practices.

Required Skills & Qualifications

- Minimum 1 year of hands-on experience managing Meta Ads campaigns.
- Strong understanding of Facebook Ads Manager and Meta Business Manager.
- Good knowledge of conversion tracking and attribution.
- Practical experience with Meta Pixel and Conversions API (CAPI).
- Good understanding of Google Tag Manager (GTM) and GA4.
- Knowledge of UTM tracking and campaign attribution.
- Ability to troubleshoot tracking, event, and conversion-related issues.
- Robust understanding of lead-generation and performance marketing funnels.
- Strong analytical and problem-solving skills.
- Ability to independently analyze campaign data and make informed optimization decisions.
- Experience with landing pages, forms, CRM integrations, or WhatsApp lead tracking will be an added advantage.

Preferred Candidate

We are looking for someone who can demonstrate practical tracking and optimization expertise, rather than only campaign setup experience.





The ideal candidate should be able to confidently explain:

- How you would track a website lead from a Meta Ad click through to the final conversion.
- How you would properly set up and verify Meta Pixel and Conversions API.
- How you would track WhatsApp clicks and website form submissions.
- How you would troubleshoot missing, duplicated, or incorrectly fired Meta events.
- How you would compare and reconcile data between Meta Ads, GA4, CRM systems, and actual leads/sales.
- How you would approach campaign optimization when CPL is increasing.
- How you would determine whether poor campaign performance is caused by the audience, creative, landing page, offer, or tracking setup.

What We’re Looking For

We are not just looking for someone who can run ads.

We want a performance marketer who understands the complete conversion journey, can ensure accurate tracking, interpret campaign data, identify performance bottlenecks, and make data-driven decisions to improve results.

Candidates with real campaign experience, case studies, previous performance results, or practical examples of tracking implementations will be given preference.

How to Apply

Please share your updated CV along with examples of Meta Ads campaigns you have managed.

Where possible, include:

- Type of business/industry
- Campaign objective
- Approximate monthly or campaign budget
- Key results achieved
- Your specific role and responsibilities
- Tracking setup implemented (Pixel, CAPI, GTM, GA4, CRM, etc.)
- Optimization strategies used
- Any relevant case studies or performance reports
- Join our team and help us build high-performing, data-driven digital marketing campaigns that deliver measurable business results.

Whatsapp your Resume on +91 95111 12789

📌 Meta Ads Specialist (Varanasi)
🏢 The Viral Ideas ™
📍 Varanasi