Company: Kovalent Coatings International

Location: Chandigarh l Full-time l On-site

Experience: 3-5 Years

Salary: ₹40,000 per month

Reports to: Head of Growth and Marketing

About the role

Kovalent Coatings is an Australian manufacturer of advanced surface protection technologies for automotive, marine, aviation and specialist applications.

We are seeking a hands-on Marketing Manager to lead day-to-day marketing operations, manage our internal marketing team and external agencies, and coordinate key digital transformation projects.

Working closely with the Managing Director and Head of Growth & Marketing, the Marketing Manager will translate approved brand direction and commercial priorities into organised campaigns, content, digital projects and measurable deliverables.

Key Responsibilities

- Manage the Social Media Manager and Graphic Designer through clear briefs, weekly priorities, deadlines and quality reviews.
- Review marketing copy, social content and creative outputs for clarity, accuracy, brand consistency and professional English before approval.
- Manage the outsourced SEO agency and other approved partners, tracking deliverables, performance and corrective actions.
- Coordinate business requirements, stakeholders, testing and rollout across the website, CRM, ERP, Kovalent Club application, warranty portal and marketing automation.
- Coordinate paid advertising, email marketing, remarketing and landing-page campaigns, and directly execute selected campaigns where required.
- Support the generation of qualified distributor, detailer, installer and business enquiries, working with sales to improve lead quality and conversions.




- Coordinate product launches, campaigns, content and sales-support materials while maintaining consistent branding and accurate technical claims.
- Support market-specific campaigns across Australia, India, the USA, Germany and other approved regions.
- Track approved budgets, campaign performance and project progress, and provide concise monthly management reports.
- Follow Company approval, confidentiality and data-protection requirements.

Essential Requirements:

- 3-5 years of relevant marketing experience, including ownership of multiple campaigns or projects.
- Experience managing or coordinating a small team, agencies, freelancers or cross-functional contributors.
- Working knowledge of digital marketing, social media, website management, reporting and lead generation.
- Strong project-management, organisation and follow-up skills.
- Excellent written and spoken English for communicating with international stakeholders and technical partners.
- Ability to review marketing copy and creative work critically and provide transparent feedback.
- Practical competence with spreadsheets, presentations, task-management tools and marketing analytics.
- A graduate degree; MBA or PGDM in Marketing or a related discipline is preferred.





Highly Desirable

- International or multi-country marketing experience.
- Automotive, manufacturing, coatings, chemicals, industrial, engineering or technical B2B industry exposure.
- Experience coordinating website, CRM, ERP, application, portal or marketing-automation implementations.
- Knowledge of Google Ads, Meta Ads, GA4, conversion tracking, SEO and email marketing.
- Distributor-led or channel-marketing experience.

Success Measures

- Timely delivery of internal team and agency commitments.
- Completion of agreed transformation-project milestones.
- Qualified enquiries and improved lead quality.
- Campaign efficiency and accurate performance reporting.
- Consistent brand communication and adherence to approved budgets.

Location Preference

Preference will be given to candidates currently based in Chandigarh. Candidates from other locations may apply if willing to relocate and work full-time on-site.

How to Apply

Apply through LinkedIn or email [email protected] with your resume and the following information:

- Current location and willingness to relocate.
- Relevant marketing and team-management experience.
- Industries and international markets handled.
- Current and expected compensation.
- Notice period.

Please also include one or two brief examples of campaigns, agency relationships or digital projects personally managed. Explain your individual responsibility and measurable result without disclosing confidential information.

Shortlisted candidates may be asked to complete a short, role-relevant exercise.

📌 Marketing Manager (Chandigarh)
🏢 Kovalent Coatings
📍 Chandigarh