Marketing Manager (Local Candidates only)

Company: Marketeering

Role: Marketing Manager

Department: Marketing & Business Development

Employment Type: Full-Time

About Marketeering

Marketeering is a B2B growth and AWS partnership acceleration company helping technology and cloud businesses strengthen their AWS presence, develop go-to-market strategies, generate qualified opportunities, and build stronger engagement with AWS and enterprise customers.

We are looking for a proactive Marketing Manager who can combine digital marketing, Account-Based Marketing (ABM), lead generation, and Sales Development Representative (SDR) activities to identify, engage, and nurture high-value prospects.

Key Responsibilities

Account-Based Marketing (ABM)

- Research and identify high-value target accounts aligned with Marketeering's Ideal Customer Profile (ICP).
- Build and maintain target account and decision-maker lists.
- Map key stakeholders, including founders, CEOs, sales leaders, alliance leaders, cloud/AWS leaders, and marketing decision-makers.
- Develop personalized outreach and marketing campaigns for selected accounts.
- Research target companies to understand their business, cloud practice, AWS partnership maturity, services, solutions, and potential requirements.
- Coordinate LinkedIn, email, content, and direct outreach as part of multi-touch ABM campaigns.
- Track account engagement and move engaged accounts toward sales conversations.

SDR & Lead Generation Activities

- Prospect and generate qualified B2B leads through LinkedIn, email, calls, databases, events, and other outbound channels.
- Conduct cold and warm outreach to targeted prospects.
- Write personalized email and LinkedIn outreach messages.
- Conduct follow-ups and nurture prospects through multiple touchpoints.
- Qualify prospects based on company fit, requirements, interest, authority, and potential opportunity.
- Schedule discovery calls and meetings for the business development team.
- Maintain consistent follow-up with prospects until an opportunity is qualified or closed.




- Re-engage dormant leads and previously contacted accounts.
- Support outbound campaigns targeting AWS Partners, cloud companies, SaaS companies, ISVs, MSPs, and technology service providers.

Marketing Campaigns

- Assist in planning and executing B2B marketing and demand-generation campaigns.
- Support email marketing, LinkedIn campaigns, webinars, events, and partner marketing initiatives.
- Coordinate development and distribution of marketing collateral such as one-pagers, case studies, blogs, eBooks, presentations, and campaign assets.
- Support AWS-focused GTM and co-marketing campaigns where applicable.
- Work closely with sales and business development teams to align campaigns with pipeline objectives.

Research & Database Management

- Conduct market, competitor, account, and industry research.
- Identify relevant companies, decision-makers, and buying signals.
- Build, clean, segment, and maintain prospect databases.
- Maintain accurate records of contacts, activities, follow-ups, and opportunities in the CRM.
- Track prospect movement through the outreach and sales funnel.

Reporting & Performance Tracking

- Track outreach activity, response rates, meetings booked, qualified leads, account engagement, and campaign performance.
- Monitor conversion across prospecting, engagement, meeting, and opportunity stages.
- Prepare weekly and monthly marketing and SDR reports.
- Analyze campaign performance and recommend improvements to messaging, targeting, and outreach strategies.

Required Skills

- Understanding of B2B marketing, lead generation, SDR activities, and Account-Based Marketing (ABM).
- Strong written and verbal communication skills.




- Ability to research companies and identify relevant decision-makers.
- Experience with LinkedIn prospecting and email outreach.
- Solid follow-up and relationship-building skills.
- Understanding of lead qualification and B2B sales funnels.
- Ability to write personalized outreach messages and marketing copy.
- Good knowledge of Excel/Google Sheets and CRM/database management.
- Ability to manage multiple campaigns and target accounts simultaneously.
- Analytical mindset with attention to campaign and pipeline metrics.

Preferred Skills

- Experience working with IT services, SaaS, cloud, AWS, or technology companies.
- Familiarity with AWS Partner ecosystem and cloud services is an advantage.
- Experience with LinkedIn Sales Navigator and prospecting/data intelligence tools.
- Familiarity with CRM and marketing automation platforms.
- Experience executing ABM or targeted outbound campaigns.

Key Performance Indicators (KPIs)

Performance will primarily be measured through:

- Target accounts researched and activated
- Qualified leads generated
- Decision-makers identified and engaged
- Email and LinkedIn outreach activity
- Prospect response and engagement rates
- Discovery meetings booked
- Lead-to-meeting conversion rate
- Meetings converted into qualified opportunities
- ABM account engagement
- CRM/database accuracy and completeness
- Contribution to sales pipeline

Ideal Candidate The ideal candid.ate is a proactive and research-driven marketer who is comfortable working across both marketing and sales development. You should be able to identify the right accounts, understand their business, find the right decision-makers, create personalized outreach, execute structured follow-ups, and help convert marketing engagement into qualified business opportunities.

This role is ideal for someone who wants hands-on exposure to B2B marketing, Account-Based Marketing, SDR/outbound sales, cloud and AWS marketing, demand generation, and business development

📌 Marketing Manager (Local to Chandigarh Area only)
🏢 Marketeering
📍 Chandigarh