Position: Marketing Lead – B2B Demand Generation (UAE Market)
Location: Kakkanad, Kochi (office-based)
Reports to: Operations Manager
Working Hours: 10:00 AM – 7:00 PM, Monday to Friday
Market Served: United Arab Emirates
About the Role
OMX Solutions LLC is a UAE-based IT hardware and networking solutions provider, and an authorised partner of HP, Lenovo, Dell, Cisco, Zebra and Fortinet, serving B2B customers across all sectors in the UAE.
This is the first marketing hire in the business. You will build the systems, data, and campaigns that feed our UAE sales team from the ground up — not maintain someone else's. Your single measure of success: the number of qualified meetings our UAE sales executives hold as a result of your work.
What You Will Do
Target Account Database
- Build and maintain a database of UAE companies (30+ employees) sourced from free zone directories (JAFZA, DAFZA, DMCC, Dubai South, KIZAD), chamber of commerce listings, and prospecting tools
- Identify and verify decision makers (IT Managers, IT Heads, Operations Managers, Procurement)
- Segment accounts by industry, size, and buying trigger
- Own data accuracy in Zoho CRM
Outbound Campaigns
- Write and run multi-touch email sequences to target accounts
- Build campaigns around technology triggers (hardware refresh cycles, end-of-support deadlines, security renewals, office relocations)
- Coordinate email, telesales, and LinkedIn outreach into unified sequences
- A/B test and report on messaging performance
Vendor Marketing Programmes
- Leverage syndicated content from HP, Lenovo, Dell, Cisco, Zebra and Fortinet partner portals
- Identify MDF/co-op programs with distributors
- Rebrand vendor assets for OMX use
Content & Collateral
- Write case studies, solution sheets, and campaign emails in explicit, professional English
- Maintain company website and LinkedIn presence
- Produce collateral using Canva or equivalent
Reporting
- Weekly report on campaign activity, responses, and meetings generated
- Maintain campaign attribution in Zoho CRM
What You Need
Essential
- Bachelor's degree, any discipline
- 2–4 years in B2B marketing, demand generation, inside sales support, or lead generation
- Excellent written and spoken English (tested at interview — you'll write directly to IT managers and business owners)
- Hands-on CRM experience (Zoho preferred; Salesforce/HubSpot acceptable)
- Experience building prospect lists and running email campaigns
- Strong research discipline, comfortable with spreadsheet data
- Self-directed — sole marketing hire, working remotely from the market served
Preferred
- B2B technology marketing background, or experience with an IT reseller/systems integrator/distributor
- Familiarity with UAE/GCC business market
- Working knowledge of email deliverability (SPF, DKIM, DMARC)
- Experience with LinkedIn Sales Navigator, Apollo, or similar tools
What We Offer
- Full ownership of the marketing function from day one, with direct access to the business owner
- Exposure to enterprise technology vendors and the UAE market
- Working hours aligned to UAE business hours
Compensation: Fixed salary based on experience and demonstrated capability, reviewed on confirmation. We're open on the fixed component for candidates who clearly meet the brief — please share your salary expectation and reasoning in your application.
- To Apply: Send your resume to
[email protected]
📌 Marketing Lead (Kochi)
🏢 OMX Solutions
📍 Kochi