Responsibilities:

- Plan, execute, and optimize Google Ads and Meta Ads campaigns across multiple channels.
- Conduct keyword research, audience research, and competitor analysis to inform targeting strategies.
- Monitor campaign performance and apply data‑driven optimizations to improve ROI and lower cost per acquisition.
- Prepare regular performance reports and share actionable insights with stakeholders.
- Collaborate with creative and content teams to ensure ad creatives and landing pages are aligned.

Requirements:

- Minimum 2 years of hands‑on experience managing Google Ads and Meta Ads campaigns.
- Strong knowledge of campaign setup, targeting, bidding, and audience segmentation.
- Experience with Google Analytics, Google Tag Manager, and ad reporting tools.
- Basic understanding of SEO/SEM and current digital marketing trends.
- Valuable communication and analytical skills.

What We Offer:

- Competitive salary based on experience and skill set.
- Friendly and supportive work environment.
- Opportunities for career growth and skill development.
- Adaptable work culture.

📌 Google Ads & Meta Ads Specialist (Kolkata)
🏢 Recruedge
📍 Kolkata