Company: Gurues Outdoors India Pvt. Ltd.

Position: General Marketing Manager

Location: Mumbai

Employment Type: Full-Time

Annual CTC: ₹24 LPA – ₹30 LPA The General Marketing Manager will be responsible for developing and executing the company's overall marketing strategy, strengthening brand positioning, generating qualified business opportunities, expanding market presence, managing key client and agency relationships, and leading the marketing team. The role requires a strategic and result-oriented professional capable of combining marketing strategy, lead generation, brand development, market intelligence, client engagement, campaign planning, and team leadership to contribute directly to business growth.

KEY RESPONSIBILITIES

- Marketing Strategy & Planning

● Develop annual, quarterly, and monthly marketing strategies aligned with organizational goals.

● Create marketing plans to strengthen the company's presence across OOH, DOOH, BTL, Transit Media, Events, Branding, Fabrication, and Activation services.

● Identify high-potential industries, markets, regions, and customer segments.

● Develop sector-specific marketing strategies for industries such as FMCG, BFSI, Automotive, Real Estate, Retail, Education, Healthcare, and Government.

● Recommend recent marketing initiatives based on market trends and business requirements.

- Lead Generation & Market Development

● Develop and implement structured strategies for generating qualified business leads.

● Identify potential corporate clients, advertising agencies, brands, and key decision-makers.

● Generate opportunities through networking, market research, databases, digital platforms, email campaigns, cold outreach, and industry connections.

● Build and maintain a strong marketing and business opportunity pipeline.

● Track lead movement from initial contact through meetings, proposals, negotiations, and conversion.

● Identify opportunities for new client acquisition, cross-selling, and up-selling.

- Brand Management & Corporate Marketing

● Strengthen the brand positioning and market visibility of Gurues Outdoors India Pvt. Ltd.

● Plan corporate branding, promotional campaigns, industry communication, case studies, presentations, and marketing collaterals.





● Ensure consistency in company branding and communication across all channels.

● Coordinate digital marketing, social media, email marketing, offline promotions, and corporate communication.

● Develop initiatives to improve brand awareness, market reputation, and industry presence.

- Client & Agency Relationship Management

● Build and maintain strong relationships with existing and prospective clients, agencies, and industry stakeholders.

● Conduct client meetings, presentations, pitches, and campaign discussions.

● Understand client requirements and recommend suitable integrated advertising solutions.

● Coordinate internally to ensure timely response to client requirements.

● Develop strategies for client retention, repeat business, and long-term account development.

● Support management during strategic and high-value client negotiations.

- Campaign Planning & Coordination

● Support planning and execution of OOH, DOOH, BTL, Transit Media, Events, Rural Activation, Branding, and integrated advertising campaigns.

● Coordinate with Creative, Sales, Operations, Production, Fabrication, Finance, and other departments.

● Ensure marketing campaigns are aligned with client objectives, company standards, budgets, and timelines.

● Monitor campaign progress and client feedback.

● Support preparation of post-campaign reports, performance presentations, and case studies.

- Market Research & Competitor Analysis

● Conduct regular market research to identify industry developments and emerging opportunities.

● Track competitors, advertising trends, pricing strategies, media formats, and client preferences.

● Conduct field and market surveys whenever required.

● Identify new geographical markets and business sectors for expansion.

● Provide actionable market intelligence to management for strategic decision-making.

- Team Leadership & Performance Management

● Lead, mentor, and manage the marketing team.





● Allocate responsibilities and define clear individual and team targets.

● Set weekly and monthly targets for leads, meetings, proposals, client follow-ups, and marketing activities.

● Conduct regular performance reviews and provide constructive feedback.

● Train team members on company services, marketing strategies, communication, client handling, and presentation skills.

● Build a performance-driven culture focused on accountability, teamwork, and continuous improvement.

- Proposal, Presentation & Pitch Management

● Supervise preparation of proposals, pitch decks, media plans, presentations, credentials, and marketing collaterals.

● Ensure proposals clearly communicate campaign strategy, deliverables, commercial value, and company capabilities.

● Participate in significant client pitches and business presentations.

● Coordinate with Creative and Operations teams to develop customized solutions for clients.

- CRM, MIS & Reporting

● Ensure timely and accurate maintenance of CRM and client databases.

● Monitor lead status, client interactions, follow-ups, meetings, proposals, and conversions.

● Prepare weekly and monthly marketing performance reports.

● Track key metrics including:

○ Leads generated

○ Qualified opportunities

○ Client meetings

○ Proposals submitted

○ Lead conversion

○ New client acquisition

○ Marketing-influenced revenue

○ Marketing ROI

○ Client retention

○ Business pipeline

● Present marketing performance, challenges, and action plans to senior management.

QUALIFICATION & EXPERIENCE

● Graduate / Postgraduate in Marketing, Business Administration, MBA, Advertising, Mass Communication, Communication, or a related field.

● Minimum 8–12 years of relevant experience in Marketing, Business Development, Advertising, Media, Branding, or related industries.

● Strong experience in B2B marketing and corporate client acquisition.

● Experience in Advertising, OOH, DOOH, BTL, Media, Events, Transit Media, or Brand Activation will be highly preferred.

● Proven experience in handling teams and driving marketing performance.

● Experience working with corporate brands, agencies, or institutional clients will be an advantage.

📌 General Manager Marketing (Mumbai)
🏢 Gurues Outdoors India Private
📍 Mumbai