Konversa Global is looking for a senior, hands-on Social Media Manager to own our social presence across Language Training and Study Abroad. We are looking for someone who can go beyond simply keeping our pages active someone who can build the content strategy, shape our brand voice, manage execution and create a strong, relevant social presence.

Who we're looking forYou should have:

- 8+ years of experience in social media/brand content, with relevant education-sector experience
- Solid experience with Instagram and LinkedIn, including Reels, carousels, Stories and short-form video
- Experience creating content around student success stories, university/country guides, exam preparation, language learning, admissions and related education topics
- Ability to build content pillars and monthly calendars aligned with business and admissions goals
- Strong understanding of hooks, scripting, copywriting and content storytelling
- Ability to brief and coordinate with designers, video editors and internal teams
- Experience onboarding creators and influencers
- Understanding of social analytics including reach, engagement, saves, shares, profile visits and DM-generated leads
- Experience with community management and converting relevant DMs into leads

What you'll be responsible for
- Building and managing the social media strategy for Instagram, LinkedIn and other relevant platforms
- Defining content pillars, positioning and audience direction
- Planning monthly content calendars around relevant admissions cycles, exam dates and business priorities




- Developing concepts, hooks, scripts and copy for Reels, carousels, Stories and short-form videos
- Developing content around student experiences, success stories, language learning, exams, countries, universities and admissions
- Briefing designers, editors and internal teams and ensuring quality of final content
- Managing publishing, comments and DMs
- Identifying and onboarding relevant influencers, creators and student ambassadors
- Monitoring trends and competitors and adapting relevant ideas for the brand
- Tracking performance and continuously improving the content strategy
- Sharing monthly reports covering reach, engagement, top-performing content, DM leads, learnings and next priorities

Portfolio Requirement

Shortlisted candidates will be asked to share a relevant social media portfolio showing:

- Brand/page managed
- Duration of management
- Platforms handled
- Starting vs. current followers/reach, where available
- Engagement growth
- Examples of high-performing content and its metrics
- Leads generated through social media, where applicable
- Your specific role and responsibilities

Please note: Experience managing social media for an EdTech, Study Abroad/Overseas Education, or Language Training brand is essential. Portfolios without relevant education-sector experience may not be considered.

? Remote / Work from Home

? Senior-level role | Independent ownership To apply, please send your CV and relevant portfolio to [email protected].

📌 Freelance Social Media Manager (India)
🏢 Konversa Global
📍 India