Experiential marketing & partnerships (Mumbai)

Experiential marketing & partnerships (Mumbai)

07 Oct
|
Bubz functional beverages private
|
Mumbai

07 Oct

Bubz functional beverages private

Mumbai

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with each 250ml slim can delivering 6g of prebiotic fiber for gut health, zero added sugar, and no preservatives or artificial colours. Naturally sweetened with monk fruit and under 15 calories per can, Bubz is designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. The brand currently offers four flavours—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—and focuses on D2C, quick commerce, and modern trade for distribution. Bubz aims to make functional beverages mainstream in India by combining genuine health benefits with a cool, social, and aspirational soda experience.

Role Description This is a full-time, in office role based in Mumbai for an Experiential Marketing & Partnerships professional. The role involves planning and executing brand activations, events, and sampling campaigns that bring the Bubz experience to life across relevant consumer touchpoints. The individual will identify, negotiate, and manage strategic partnerships with venues, communities, fitness studios, and events that align with Bubz’s brand and target audience.





Day-to-day responsibilities include coordinating with internal teams and external agencies, managing budgets and timelines, tracking performance metrics, and optimizing campaigns based on data and feedback. The role also requires developing creative concepts for experiential marketing, ensuring strong brand visibility, and maintaining consistent brand messaging across all partnerships and on-ground initiatives.

Qualifications

- Candidates should possess skills in experiential marketing, event planning, and brand activations.
- Candidates should possess skills in partnership development, negotiation, and relationship management.
- Candidates should possess skills in project management, budgeting, and vendor coordination.
- Candidates should possess skills in consumer insights, basic data analysis, and performance tracking for campaigns.
- Candidates should possess strong communication, presentation, and stakeholder management skills.
- Relevant experience in FMCG, beverages, lifestyle, or consumer brands, especially in on-ground marketing or partnerships, is beneficial.
- A bachelor’s degree in marketing, business, communications, or a related field is preferred.
- Comfort with fast-paced startup environments, willingness to work on weekends or evenings for events, and familiarity with the Mumbai events and community landscape are advantageous.

📌 Experiential marketing & partnerships (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai

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