– Digital Marketing & Social Media Manager Position

Job Overview

We are looking for a dynamic and results-driven Digital Marketing & Social Media professional who can manage paid digital campaigns, develop effective content strategies, build and grow social media channels, and execute influencer marketing initiatives.

The ideal candidate should have a strong understanding of digital platforms, audience behavior, content trends, and performance marketing, with the ability to take campaigns from strategy and execution to performance analysis.

Key Responsibilities

1. Performance Marketing – Google & Meta Ads

- Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop campaign strategies based on objectives such as reach, engagement, leads, conversions, and brand awareness.
- Manage campaign budgets and optimize spends to achieve the best possible ROI.
- Conduct audience targeting, keyword research, A/B testing, and creative testing.
- Monitor campaign performance and prepare regular performance reports.
- Analyze campaign data and identify opportunities for optimization and growth.

2. Content Strategy & Social Media Growth

- Develop and execute comprehensive content strategies across YouTube, Instagram, Facebook, X, and other relevant social media platforms.
- Identify relevant content trends, audience interests, and platform-specific opportunities.
- Develop content calendars and coordinate with creative, video, and content teams for timely execution.
- Build and grow YouTube channels and other social media accounts from the ground up.
- Define channel positioning, content pillars, posting strategies, titles, descriptions, thumbnails, hashtags,



and other elements required for organic growth.
- Track channel and content performance and continuously improve the strategy based on insights.
- Explore new formats and trends to increase reach, engagement, followers, subscribers, and overall digital presence.

3. Influencer & Creator Marketing

- Identify relevant influencers, content creators, and digital personalities based on campaign objectives and target audiences.
- Build and maintain relationships with creators and influencer networks.
- Develop influencer marketing strategies and collaboration plans.
- Coordinate with creators to brief, commission, and execute campaign content.
- Negotiate deliverables, timelines, and campaign requirements with influencers/creators.
- Track influencer campaign performance and measure reach, engagement, and other relevant KPIs.
- Explore opportunities for long-term creator partnerships and content collaborations.

4. Campaign Planning & Execution

- Develop digital campaign plans aligned with overall marketing objectives.
- Coordinate with internal teams, creative agencies, production teams, and external partners.
- Ensure campaigns and content are executed within agreed timelines and budgets.
- Stay updated with the latest digital marketing trends, platform updates, content formats, and audience behavior.





Required Skills & Qualifications

- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
- 5 years of experience in digital marketing, social media marketing, performance marketing, or a similar role.
- Hands-on experience with Google Ads and Meta Ads.
- Strong understanding of social media platforms, especially YouTube, Instagram, Facebook, and X.
- Experience in developing and executing content strategies.
- Experience working with influencers, creators, and digital communities.
- Solid analytical and problem-solving skills.
- Ability to understand campaign data and derive actionable insights.
- Good communication, coordination, and negotiation skills.
- Ability to work independently and manage multiple campaigns/projects simultaneously.

Preferred Skills

- Experience in YouTube channel growth and audience development.
- Knowledge of YouTube Analytics, Google Analytics, Meta Ads Manager, and other digital marketing tools.
- Understanding of SEO, social media algorithms, and content optimization.
- Experience in entertainment, media, advertising, or consumer-facing brands will be an advantage.
- Strong awareness of emerging social media trends and creator ecosystems.

Key Performance Indicators (KPIs)

- Google & Meta campaign performance and ROI.
- Lead generation, conversions, reach, and engagement.
- YouTube channel growth and subscriber acquisition.
- Organic social media growth.
- Content reach, views, and engagement.
- Influencer campaign performance and creator acquisition.
- Successful execution of campaigns within timelines and budgets.

📌 Digital Marketing Manager (Hyderabad)
🏢 People Tech Group
📍 Hyderabad