Marketing Associate – Envision Overseas Education Consultants LLP

About Envision Overseas

Envision Overseas Education Consultants LLP is a study-abroad education consultancy helping students pursue international education opportunities. We work closely with students throughout their overseas education journey—from university selection and applications to admissions and visa guidance.

We are looking for a Marketing Associate who can support and execute marketing initiatives that strengthen our brand presence, generate quality student enquiries, and contribute to business growth.

Position Details

Position Department Marketing Associate

Marketing Industry Overseas Education / Study Abroad

Employment Type Full-Time

Work Location [Branch/Location]

Working Days Monday to Saturday

Working Hours 10:00 AM to 6:30 PM

Reporting To Marketing Manager / Management

Role Overview The Marketing Associate will be responsible for supporting the planning, execution, and monitoring of marketing activities for Envision Overseas.

The role requires a combination of digital marketing, social media, content coordination, lead generation, event marketing, campaign execution, and market research.

The ideal candidate should understand how marketing can be used to attract prospective students, engage parents and students, generate enquiries, and build a strong and credible education brand.

You will work closely with the Counselling, Admissions, Management, and other internal teams to ensure marketing activities are aligned with business objectives.

Key Responsibilities

- Digital Marketing & Campaign Execution
- Assist in planning and executing digital marketing campaigns for study-abroad programs and services.
- Support campaigns across platforms such as Instagram, Facebook, Google, YouTube, LinkedIn, and other relevant channels.
- Coordinate with internal teams or external agencies for campaign creatives, advertisements, landing pages, and promotional material.
- Monitor campaign performance and assist in identifying opportunities for improvement.
- Track marketing spends, campaign outcomes, enquiries, and other relevant metrics.
- Support the execution of lead-generation campaigns to increase student enquiries.
- Social Media Management
- Assist in managing and maintaining Envision's social media presence.
- Plan and coordinate social media content calendars.
- Coordinate with the design/content team for posts, reels, stories, videos, student testimonials, achievements, and promotional creatives.
- Identify relevant trends, topics, formats, and content opportunities within the education and study-abroad industry.
- Monitor engagement, reach, followers, and other social media metrics.
- Ensure content is consistent with the company's brand image and communication standards.
- Content & Marketing Communication
- Assist in creating and coordinating marketing content for students and parents.
- Develop or coordinate content around:

o Study-abroad destinations o Universities and courses o Intakes and deadlines o Scholarships o Student success stories o Visa updates o Events and seminars o Application and admission processes
- Work with the counselling team to identify frequently asked student questions and convert them into useful marketing content.
- Proofread marketing material and ensure information is accurate and professionally presented.
- Support the creation of emailers,



WhatsApp campaigns, brochures, presentations, website content, and other promotional material.
- Lead Generation & Student Acquisition
- Support initiatives aimed at generating qualified student leads.
- Coordinate with the counselling team to understand lead quality and campaign effectiveness.
- Monitor the flow of enquiries generated through different marketing channels.
- Maintain campaign-wise lead data and prepare basic performance reports.
- Analyse which channels, campaigns, and content generate better engagement and enquiries.
- Suggest new ideas to improve student acquisition and conversion opportunities.
- Assist in remarketing and follow-up campaigns for prospective students.
- Events, Seminars & Offline Marketing
- Assist in planning and promoting education fairs, university events, seminars, webinars, workshops, and student counselling sessions.
- Coordinate promotional activities before, during, and after events.
- Assist with registrations, promotional material, event communication, and attendee engagement.
- Coordinate with universities, representatives, vendors, and internal teams wherever required.
- Explore local marketing opportunities to increase brand visibility and student walk-ins.
- Support branch-level marketing activities and promotional initiatives.
- Market Research & Competitor Analysis
- Research current trends in the overseas education industry.
- Monitor competitor marketing activities, campaigns, offers, events, and social media strategies.
- Track changes in student preferences, popular destinations, courses, and emerging markets.
- Identify recent marketing opportunities and channels.
- Share relevant market insights and recommendations with the management/marketing team.
- Reporting & Performance Tracking
- Maintain regular marketing activity reports.
- Track key marketing metrics such as:

o Leads generated o Cost per lead o Campaign performance o Social media reach and engagement o Website/landing page enquiries o Event registrations o Lead source performance
- Prepare weekly/monthly marketing performance summaries.
- Identify gaps and recommend corrective actions.
- Maintain proper records of campaigns, creatives, content, and marketing activities.
- Cross-Functional Coordination
- Work closely with the Counselling, Admissions, Visa, and Management teams.
- Understand business requirements and translate them into relevant marketing activities.
- Collect feedback from counsellors regarding lead quality and student interests.
- Coordinate with designers, video editors, content writers, agencies, vendors, and other marketing partners when required.
- Ensure marketing activities are completed within agreed timelines.

Candidate Profile

Education

- Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field.
- Candidates with relevant certifications in Digital Marketing, Social Media Marketing, Google Ads, Meta Ads, or related areas will be preferred.

Experience





- 1–3 years of experience in Marketing, Digital Marketing, Social Media, Lead Generation, Education Marketing, or a related field.
- Experience in the study-abroad / overseas education / EdTech industry will be an added advantage.
- Freshers with strong practical knowledge, internships, or demonstrated marketing projects may also be considered.

Required Skills

Marketing Skills

- Basic understanding of digital marketing concepts.
- Understanding of lead-generation campaigns and marketing funnels.
- Knowledge of social media marketing.
- Basic understanding of Google Ads and Meta Ads.
- Ability to analyse campaign performance and marketing metrics.
- Understanding of SEO and content marketing will be an advantage.

Content & Communication

- Strong written and verbal communication skills.
- Ability to create engaging marketing copy.
- Good understanding of social media trends and content formats.
- Strong proofreading and attention-to-detail skills.
- Ability to communicate effectively with internal teams and external partners.

Technical Skills

- Working knowledge of MS Excel / Google Sheets.
- Working knowledge of social media management platforms.
- Basic knowledge of Canva or similar design tools will be an advantage.
- Familiarity with Google Analytics, Meta Business Suite, Google Ads, or similar platforms will be preferred.

Key Competencies

- Creative thinking and willingness to experiment with new marketing ideas.
- Strong execution and follow-up skills.
- Data-driven approach to marketing.
- Positive organisational and time-management skills.
- Ability to manage multiple activities simultaneously.
- Attention to detail.
- Ability to work independently as well as part of a team.
- Proactive approach to identifying marketing opportunities.
- Ability to work in a rapid-paced, target-oriented environment.
- Strong ownership and accountability.

Performance Expectations The Marketing Associate will be expected to contribute towards:
- Increasing brand awareness and digital visibility.
- Generating relevant and quality student enquiries.
- Improving social media engagement and content performance.
- Supporting successful marketing campaigns and events.
- Improving lead-generation efficiency.
- Maintaining consistent marketing communication.
- Providing actionable marketing insights to management.
- Supporting overall student acquisition and business growth.

Why Join Envision Overseas?
- Opportunity to work in the growing international education / study-abroad industry.
- Exposure to multiple international education markets and student segments.
- Opportunity to work across digital, content, social media, events, and lead-generation marketing.
- Opportunity to work closely with counselling and business teams and understand the complete student acquisition journey.
- Growth-oriented work environment with opportunities to develop diverse marketing skills.

How to Apply

Interested candidates who are passionate about Marketing, Digital Media, Education, and Student Acquisition are encouraged to apply.

Candidates should share their updated resume along with relevant examples of their marketing work, campaigns, social media pages, content, or portfolio wherever applicable.

Envision Overseas Education Consultants LLP

Building opportunities. Guiding futures. Enabling global education.

📌 Digital Marketing Executive (Mumbai)
🏢 Envision
📍 Mumbai