Company Description Grawlix is a USA-based, AI-driven software development and performance marketing company that helps businesses scale faster through intelligent technology and data-informed growth strategies. The organization builds high-performance digital ecosystems by combining custom software development with AI-powered marketing to deliver measurable, sustainable results. Grawlix serves diverse industries including healthcare, finance, e-commerce, and education, tailoring solutions to each client’s business model and growth objectives.
By integrating artificial intelligence, automation, and advanced analytics into every solution, the team focuses on maximizing efficiency, enhancing user experiences, and driving higher ROI across digital channels. Using modern technologies and agile processes, Grawlix delivers scalable, secure, and future-ready digital products and campaigns.
Role Description The Digital Marketing Manager is a full-time, in office role based in the Pune Division. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display to drive brand awareness, lead generation, and revenue growth. Daily activities include managing performance marketing campaigns, overseeing social media strategy and content calendars, monitoring web analytics dashboards, and coordinating with design, content, and development teams to ensure cohesive digital experiences.
The Digital Marketing
Manager will analyze campaign data, prepare performance reports, implement A/B tests, and refine strategies based on insights and business objectives. This role also involves collaborating with sales and product teams to align marketing initiatives with pipeline goals and overall growth strategy.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with experience in multi-channel campaign management.
- Candidates should possess Social Media Marketing skills focused on strategy, content planning, and engagement across major platforms.
- Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics and other reporting platforms.
- Candidates should possess Lead Generation skills, including funnel optimization, nurturing strategies, and performance measurement.
- Proven experience in managing performance marketing campaigns (e.g., search, social, programmatic) and optimizing for ROI.
- Ability to interpret data, create clear reports, and translate insights into actionable marketing strategies.
- Strong communication, collaboration, and stakeholder management skills in cross-functional environments.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
- Experience in tech, SaaS, or AI-driven products is beneficial, along with familiarity with CRM and marketing automation tools.
📌 Digital Marketing Manager (Pune)
🏢 Grawlix
📍 Pune