Company Description RVCJ Digital Media is India’s leading culture-led digital media and marketing network, known for meme marketing amplification, influencer collaborations, branded content, and original web series production. The company blends youth culture insights with internet trends to help brands connect with audiences through organic, high-impact storytelling. Campaigns are driven by a mix of creativity, data, and cultural relevance to deliver measurable reach, engagement, and brand recall at scale.

Through an integrated ecosystem of media, creators, and content studios, RVCJ enables brands to move beyond conventional advertising and become part of everyday digital conversations.

Role Description The Creative Director – Branded Content and IPs is a full-time, on-site role based in Mumbai. This role oversees the end-to-end creative development of branded content campaigns and original IPs, from concept and pitch through production and post-production.

Responsibilities include leading creative strategy for brand partnerships, shaping narratives and formats, supervising art direction and visual language, and guiding design teams to ensure cohesive brand expression.

The Creative

Director collaborates closely with sales, strategy, production, and influencer teams to align creative ideas with client objectives, audience insights, and platform requirements.



The role also involves mentoring creatives, maintaining quality standards across projects, and continuously experimenting with new content formats, storytelling styles, and trend-led ideas.

Qualifications

- Candidates should possess solid Creative Direction and Creative Strategy skills, with a track record of leading branded content and original IPs.
- Candidates should possess solid expertise in Branding, including developing and maintaining consistent brand identity across multiple digital platforms.
- Candidates should possess experience in Art Direction and Graphic Design to guide visual concepts, layouts, and overall aesthetic quality.
- Candidates should possess the ability to translate youth culture and internet trends into compelling content concepts for brands.
- Relevant experience in digital media, advertising, or entertainment, preferably in content-led or culture-driven organizations.
- Strong storytelling, presentation, and client communication skills, with the ability to pitch and defend creative ideas.
- Proven ability to lead cross-functional creative teams, manage multiple projects, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Design, Media, Communications, Advertising, or a related field, or equivalent professional experience.

📌 Creative Director-Branded Content and IP's (Mumbai)
🏢 RVCJ Digital Media
📍 Mumbai