Consumer Insights Manager (Bengaluru)

Consumer Insights Manager (Bengaluru)

07 Oct
|
Allen
|
Bengaluru

07 Oct

Allen

Bengaluru

About ALLEN

ALLEN is India’s most trusted education brand with a 38+ year legacy of creating toppers across NEET, JEE,

Olympiads, and school exams. We are rapidly scaling both offline classrooms and digital learning solutions to empower every student with world-class pedagogy and outcomes.

Role Overview

We are looking for a Consumer Insights professional (5–8 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions.

This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking,

segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits.

Key Responsibilities

- Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
- Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies
- Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.




- Turn Data into Action: Analyze results, synthesize insights, and provide transparent, actionable recommendations
- Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking.
- Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners.

Ideal Candidate

● Experience: 5–8 years in consumer insights / market research (agency + client side mix preferred but not mandatory)

● Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling

● Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver

● Business Acumen: Ability to link insights to growth strategies and influence stakeholders

● Languages: Fluent in English & Hindi

● Mobility: Willing to travel for research and market immersions

Why Join Us

● Contribute to build a consumer insights center of excellence at India’s most respected education brand

● Influence growth, and innovation strategy across offline + digital businesses

● High-impact role with strong cross-functional collaboration and visibility

📌 Consumer Insights Manager (Bengaluru)
🏢 Allen
📍 Bengaluru

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