About ANAROCK

ANAROCK is India's leading independent real estate services company with a strong presence across all major cities. The company offers end-to-end real estate solutions across Residential, Commercial, Retail, Hospitality and Land Advisory, including Sales, Strategy, Marketing, Digital Services, Technology, CRM and Home Loan Solutions. With millions of home-buying enquiries generated annually, the Home Loans business is a key strategic growth vertical, enabling customers with seamless financing solutions while driving alternate revenue streams for the organization.

Role Summary

We are looking for a agile and result-oriented City Head – Home Loans to drive business growth by leading a team of Home Loan Executives while managing developer, banking, NBFC, DSA and channel partner relationships. The role requires a strong blend of sales leadership, relationship management and operational excellence to achieve revenue, sourcing and disbursement targets.

Key Responsibilities

Business Development & Relationship Management

- Build and strengthen relationships with developers, banks, NBFCs, DSAs and channel partners to drive Home Loan business.
- Identify and acquire recent developer partnerships and expand the existing developer network.
- Maintain and grow the channel partner ecosystem to increase sourcing opportunities.
- Work closely with developers and other channels to identify business opportunities and develop customized home loan solutions for customers.
- Collaborate with banking partners to introduce competitive loan products, schemes and customer offers.
- Conduct regular meetings and project visits with developers and key stakeholders to review business performance and strengthen partnerships.

Sales & Business Execution
- Drive sourcing, login, sanction and disbursement targets for the assigned city/team.
- Monitor daily business pipeline, lead conversions, approvals and turnaround time (TAT) to ensure timely closures.
- Review team productivity,



identify performance gaps and implement corrective actions to achieve business objectives.
- Ensure revenue, profitability and customer satisfaction targets are consistently met.
- Participate in business reviews and provide market insights, competitive intelligence and business recommendations to leadership.

Team Leadership

- Lead, mentor and motivate a team of Home Loan Executives to achieve individual and team targets.
- Conduct regular performance reviews, coaching sessions and product knowledge training.
- Drive a high-performance sales culture focused on customer experience and operational excellence.
- Support hiring, onboarding and capability development of team members.

Operations & Process Management
- Ensure timely allocation, tracking and closure of all qualified home loan leads.
- Monitor lead management, CRM updates, login quality and daily reporting.
- Ensure compliance with internal policies, lender guidelines and operational processes.
- Track customer feedback and work towards improving overall service quality and customer satisfaction (CSAT).

Market Intelligence

- Monitor competitor offerings, pricing, loan schemes and developer tie-ups.
- Identify emerging market opportunities, upcoming launches and pre-launch projects.
- Share actionable market intelligence and customer insights with the central business team.

Desired Candidate Profile

- Graduate in any discipline; MBA/Postgraduate preferred.
- 6–10 years of experience in Home Loans, Mortgage Sales or Housing Finance.
- Prior experience with Banks, NBFCs, DSAs, Housing Finance Companies or Real Estate organizations is preferred.
- Minimum 6-8 years of experience leading or managing a sales team.
- Strong network with developers, channel partners, DSA’s, banks and NBFCs.
- Proven track record of achieving sales, sourcing and disbursement targets.
- Excellent relationship management, leadership, negotiation and communication skills.
- Strong analytical and problem-solving abilities with a customer-first mindset.

📌 City head home loan (Gurugram)
🏢 ANAROCK
📍 Gurugram