Experience: 1–3 years

Location: Delhi NCR (Mandatory)

Industry Preference: Learning & Development / Corporate Training / HR Consulting / People Solutions

About the RoleWe’re looking for a Business Development Specialist – Corporate L&D; & HR Solutions who can help put FriendsSquare in front of the right people and build meaningful corporate relationships.

The role will focus on identifying relevant organizations and decision-makers, initiating conversations, generating qualified leads and building a robust sales pipeline for FriendsSquare’s Learning & Development, Leadership Development, Employee Engagement and HR solutions.

You will work closely with the internal team and will be expected to take ownership of the prospecting and outreach process - from identifying the right companies and decision-makers to initiating conversations, following up and setting up qualified meetings.

What You’ll Do

- Generate high-quality leads through LinkedIn outreach, cold calling, cold emailing and other outbound channels.
- Develop and execute targeted LinkedIn networking and prospecting campaigns to identify and engage HR, L&D;, People, Talent and business decision-makers. and identify relevant companies, prospects and decision-makers across HR, L&D;, People, Talent and business functions.
- Research and identify relevant companies, prospects and decision-makers across target industries.
- Build, maintain and continuously grow a qualified prospect database.
- Introduce FriendsSquare’s L&D;, leadership development, employee engagement and HR solutions and create initial interest.
- Conduct consistent follow-ups and nurture prospects through the sales cycle.
- Track leads, conversations, meetings, follow-ups and opportunities and maintain a healthy sales pipeline.




- Set up qualified meetings and hand over relevant opportunities to the internal team.
- Explore and leverage platforms such as Apollo, Brevo, LinkedIn/Sales Navigator, Upwork, Fiverr and other lead-generation tools to support outbound business development.

What We’re Looking For
- 1–3 years of experience in Business Development, Sales, Inside Sales or Lead Generation.
- Prior experience working with a Learning & Development, corporate training, HR consulting, people solutions or related organization is strongly preferred.
- Hands-on experience in B2B lead generation and outbound sales.
- Strong understanding of LinkedIn prospecting and networking.
- Comfortable with cold calling and cold email outreach.
- Experience using lead-generation and outreach platforms such as LinkedIn, Apollo, Brevo or similar tools.
- Strong research skills and the ability to identify the right decision-makers.
- Experience managing prospect databases, follow-ups and sales pipelines.
- Strong written and verbal communication skills.
- Comfortable speaking with HR, L&D; and senior business professionals.
- Persistent, organized and comfortable with rejection.
- Proactive and able to work independently in a lean, fast-moving team environment.
- Someone who enjoys starting conversations, building relationships and opening doors.

The Ideal PersonWe’re looking for someone who understands that business development is not just about sending messages or making calls. It is about finding the right people, understanding their context, starting relevant conversations and consistently following through. You don't need to be a complete sales expert, but you should be curious, proactive, commercially aware and comfortable with outbound outreach.

You should be someone who is willing to research a prospect, pick up the phone, write the email, send the LinkedIn message, follow up and keep going until a conversation is create

📌 Business Development Specialist– Corporate L&D & HR Solutions (Delhi)
🏢 FriendsSquare
📍 Delhi