The Brand Activation Manager is responsible for bringing the brand to life through strategic campaigns, experiential marketing, partnerships, and on-ground initiatives. This role ensures that brand strategies are effectively translated into impactful consumer experiences that drive awareness, engagement, and conversion.

Company - Colors Queen

Location : DLF Corporate Towers, Shivaji Marg, Moti Nagar, Delhi.

Working hours : 10.00AM to 6.30PM (6 Days week, 1 Saturday off)

Job type - In-office

Salary - Best in the industry

Qualification - Minimum Bachelor's Degree.

Beauty & cosmetics industry relevant experience preferred.

Key Responsibilities

1. Brand Activation & Campaign Management

- Plan, execute, and optimize 360° brand activation campaigns (digital, on-ground, retail, partnerships).
- Manage end-to-end activation projects, from ideation and budgeting to execution and post-campaign analysis.
- Develop creative activation concepts that strengthen brand positioning and drive consumer engagement.

2. Experiential & On-Ground Marketing

- Lead the planning and implementation of events, pop-ups, product launches, sponsorships, and sampling programs.
- Coordinate with vendors, agencies,



and partners to ensure flawless event execution.
- Ensure all activations meet brand guidelines, messaging, and quality standards.

3. Retail & Trade Marketing Support

- Develop in-store visibility materials and retail activation strategies.
- Partner with sales and trade teams to support product rollouts, promotions, and merchandising.
- Monitor execution and ensure consistency across retail touchpoints.

4. Consumer Insights & Performance Tracking

- Analyze consumer behavior and market trends to design effective activation strategies.
- Track KPIs and ROI for all activation initiatives.
- Prepare post-campaign reports with insights and recommendations.

5. Collaboration & Stakeholder Management

- Work closely with brand, marketing, sales, digital, and product teams to align activation plans with overall brand strategy.
- Manage relationships with external agencies, suppliers, and event partners.
- Oversee budgets and ensure cost-effective execution.

For any other information : call at (phone hidden)

email CV at : [email protected]

📌 Brand Activation Manager (Beauty & Skincare Industry only) (Delhi)
🏢 Colors Queen
📍 Delhi