Assistant Manager, Publishing, Digital Business

Location: Mumbai| Function: Publishing | Reports to: Senior Manager, Publishing, Digital Business

Purpose The incumbent will own the entire content publishing and catalogue presentation layer of SonyLIV. He/she will have to make sure every title (film, series, reality show, live event etc.) goes live with correct metadata, correct rights and monetisation configuration, and the right visibility on the app, resulting to drive uptick in viewership (DAU, DAV, VV) and ad revenue, with error free on the consumer facing front end.

Key Responsibilities

- Meta operations (end to end): synopsis, episode titles, cast, language, go live date, platform targeting (CTV vs others), free preview rules, asset de activation dates, SNP rating, geo policy
- Monetisation setup: SVOD and AVOD configuration, ad-tag configuration
- Quality control: QC across CMS front end & back-end tools before launch
- Approving Live Stream/Simulcast release orders, and Linear OTFM approvals
- Featuring and merchandising: moving the featuring plan with promo, imagery and synopsis alignment
- Managing existing B2B partners: manage end-to-end content delivery and resolve content-related issues raised by the partners, including telcos and OEMs.
- B2B Partner Onboarding: Oversee the onboarding of new B2B partners and ensure all the deadlines for the integrations are met from a content POV.

Key Metrics

- Front-end error free rate
- Promo impressions, VV, synopsis and imagery quality, featuring on home and inner pages
- Smooth, error free integrations
- Exceptional user experience

Critical Competencies

- Attention to detail and process discipline – metadata, rights windows, and ad and subscription configuration errors directly hit the consumer experience and revenue
- OTT platform and CMS fluency – working knowledge of content management, ad servers,



geo policy and multi device (CTV, mobile, web) behaviour
- Audience and content understanding – the goals call for in depth understanding of content launching across the network, so that featuring choices drives VV, DAU etc
- Cross-functional collaboration – working with stakeholders involving programming, marketing, ad sales, product, tech and B2B partners
- Team leader with mentorship responsibilities of the team

Qualification

- Education: Bachelor's degree in media, mass communication, business, IT or a related field. An MBA is a plus
- Experience: about 4 to 7 years in digital content operations, OTT publishing or video platform product operations
- Technical familiarity – CMS and metadata tools, ad-tag and SVOD/AVOD configuration, analytics dashboards (VV, DAU, DAV), and basic knowledge of DRM, geo rights and playback across devices
- Analytical skills – reading engagement to adjust featuring
- Soft skills – stakeholder management, communication, and team management

Why join us?

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television

- Sony SAB and Sony PAL




- Marathi General Entertainment Channel - Sony Marathi
- Bangla General Entertainment Channel - Sony AATH
- Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5
- Kids Entertainment Channel - Sony YAY!
- English Movie Channel - Sony PIX
- Factual Entertainment Channel - Sony BBC Earth
- Free Ad-Supported Streaming Television (QUICK) channel in the US and Canada – Sony KAL
- Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

📌 Assistant Manager Publishing (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai