Company Overview

Bar Code India is a place where extraordinary people gravitate in order to do their best work. Together, we craft customized solutions and experiences people once couldn’t have imagined — and now can’t imagine living without! If you’re excited by the idea of making a real impact and joining a team where we pride ourselves on being one of the most diverse and inclusive companies in the country, a career with BCI might be your dream job.

About the Role

We are looking for a hands-on, data-driven Digital Marketing professional to manage and grow our digital presence. The role covers Performance Marketing, Website Management, SEO, Analytics, Social Media, and AI/Automation. The ideal candidate should be a strong digital marketing generalist with specialist expertise in Performance Marketing and SEO, capable of executing campaigns, analyzing data, improving the website, and driving qualified leads.

Key Responsibilities

1.Performance Marketing

Plan, execute, monitor, and optimize Google Ads, LinkedIn Ads, and other relevant platforms.

Manage budgets, targeting, keywords, creatives, landing pages, and conversion tracking.

Optimize campaigns based on CPL, CPA, CTR, conversion rate, ROI/ROAS, lead quality, and pipeline contribution.

Conduct A/B testing and work closely with Sales to improve lead quality and conversions.

2.Website Management

Own the website from a marketing perspective, including content, landing pages, forms, CTAs, product/service pages, and updates.

Monitor website performance, UX, speed, functionality, and conversions.

Identify and coordinate resolution of technical, tracking, and UX issues with developers/agencies.

Ensure website changes follow SEO, UX, and conversion best practices.

3. SEO

Own and execute the SEO strategy, including keyword research, competitor analysis, technical SEO, on-page SEO, content, internal linking, and off-page activities.

Monitor rankings, organic traffic, visibility, and conversions.

Address indexing, crawling, Core Web Vitals, metadata, redirects, canonicalization, and site-structure issues. Stay updated on AI Search and GEO (Generative Engine Optimization)

4. Analytics & Reporting





Track performance across paid, organic, website, and social channels.

Hands-on experience with GA4, Google Search Console, Google Tag Manager, and Looker Studio.

Ensure accurate tracking of conversions, events, and UTM parameters.

Build dashboards and provide actionable insights based on KPIs and ROI.

5. Social Media

Manage the company's social media presence, particularly LinkedIn.

Develop content calendars and coordinate content, creatives, publishing, and campaigns.

Track engagement, reach, traffic, and lead-generation performance.

6. AI, Automation & MarTech

Use ChatGPT, Claude, Gemini, Perplexity, and other AI/automation tools to improve marketing efficiency.

Identify opportunities to automate repetitive marketing, reporting, SEO, and content activities.

Stay updated on Generative AI, AI Search, GEO, marketing automation, and MarTech.

7. Competitor & Vendor Management

Monitor competitors, market trends, digital campaigns, SEO, websites, and social media.

Manage external agencies, developers, designers, and vendors, ensuring timely delivery and quality.

Must-Have Skills & Experience.

4+ years of hands-on experience in Digital Marketing.

Strong expertise in Performance Marketing, Website Management, SEO, Analytics & Reporting, and Social Media.

Hands-on experience with Google Ads and LinkedIn Ads.

Good knowledge of CMS platforms, website management, landing pages, UX, and basic HTML/CSS.

Solid understanding of technical, on-page, and content SEO.

Proficiency in GA4, Google Tag Manager, Google Search Console, and Looker Studio.

Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb, or equivalent tools.  Hands-on experience in CRO, landing-page optimization, and A/B testing.

Strong understanding of key metrics including CPL, CPA,



CAC, CTR, CPC, conversion rate, ROI, and ROAS. Practical experience with AI/Generative AI tools for digital marketing.

Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.

Excellent analytical, communication, coordination, and project-management skills. Ideal Candidate  The ideal candidate is a digital marketing generalist with strong specialist-level expertise in performance marketing and SEO. They should be comfortable moving between Google Ads, the company website, SEO tools, analytics dashboards, and social media platforms on a daily basis.

Most importantly, this is a hands-on execution role, not just an agency-management or strategy role.

The candidate should be able to identify an issue, analyze the data, execute the solution, and measure the outcome.

Benefits

● Competitive compensation package with performance-linked incentives.

● Health insurance and wellness benefits.

● Structured training programs and career advancement opportunities.

● Collaborative and inclusive work culture focused on innovation and growth.

● Opportunity to work with top brands and cutting-edge AIDC technologies. About Bar Code India

Welcome to the extraordinary world of Bar Code India (BCI), where we’ve been leading the revolution in supply chain technologies across India for over two decades. Our mission is to empower businesses to achieve excellence in visibility, efficiency, and intelligence through smart AIDC solutions.With marquee clients such as Flipkart, Cipla, FedEx, Unilever, Colgate, Ikea, Sony, and Hero, BCI is at the forefront of digital transformation in the retail, logistics, and manufacturing sectors. Our team of 250+ professionals, spread across 7 locations, is united by a shared passion for innovation, inclusion, and impact.

Join us in shaping the future of intelligent supply chains. Apply today to be part of something extraordinary!

Experience: 4–6 Years Preferred

Qualification: MBA in Marketing or any relevant degree Employment Type: Permanent Job, Full Time Job Location: Gurgaon

📌 Assistant Manager - Digital Marketing (Gurugram)
🏢 BCI (Bar Code India)
📍 Gurugram